Student Social Media Associate

:Content CreationAssist in developing and curating engaging social media content including posts, graphics, multimedia and strategy suggestions, that engage target audiences and follow brand and style guidelines. Ensure all content is consistent and reflects the UHD and University brands in a professional manner.Help coordinate and assist with photo shoots and video creation, potentially appearing in them. Capture live social media coverage at events by working closely with the social media team to align efforts with the overall strategies of the department.Campaign ExecutionCollaborate on a social media campaign from concept to completion, including initial brainstorming, developing a rollout timeline and plan, determining assets, creating content and implementation.Work collaboratively with the marketing, creative and communications teams through the creative lifecycle of projects and campaigns to bring ideas to life.Analytics and ReportingHelp social media team track social media performance metrics, analyze results and provide reports on effectiveness. Suggest ideas to enhance social media efforts.Create reports for various audiences demonstrating key metrics and effectiveness, collaborating with the social media, content and creative teams.ResearchStay informed about the latest social media trends and best practices. Educate social media team on findings and help apply research to create posts and/or campaigns that align with the departments goals and brand standards.Conduct regular comparative analysis and brand studies of similar institutions and present findings to social media team.