Earn Product Operations & User Growth

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

Responsibilities

• Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products.

• Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach.

• Work closely with cross-functional teams, including Product, Marketing, Customer Service, and KOL/Affiliate teams, to ensure smooth product operations and effective campaign execution.

• Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders.

• Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets.

• Track, analyze, and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis, user insights, and feedback.

• Support the team in managing VIP and institutional clients, and help onboard more clients to Earn products.

• Develop a strong understanding of Simple Earn mechanisms, especially in the Flexible Simple Earn and Loan products.

• Stay up to date with market trends, competitor activities, and emerging opportunities in Earn, DeFi products.

Requirements

• Bachelor’s degree or above in Business, Finance, Marketing, Economics, or a related field.

• Relevant experience in operations, growth, product marketing, partnerships, or business development, preferably in crypto, fintech, Tradfi, or internet platforms.

• Strong understanding of crypto Earn products, TradFi products, DeFi ecosystems, and Lending/Borrowing mechanisms.

• Proven ability to work effectively with cross-functional teams and external partners.

• Strong analytical skills, with the ability to use data and user feedback to drive decisions and optimize performance.

• Strong sense of responsibility, KPI and result oriented.

• Excellent communication and stakeholder management skills, both internally and with external token project partners.

• Experience working with VIP or institutional clients is a plus.

• Self-motivated, detail-oriented, and able to thrive in a fast-paced and high-pressure environment.

Why Binance

• Shape the future of finance

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.