Sr Analyst, Analytics & Insights (CPG)

DESCRIPTION

This position is #Hybrid , in the office , 3 days a week in our Lewisvile, TX office.

You will combine CPG analytics, business intelligence, and strategic insights to drive smarter category, customer, and business decisions. Approximately 50% of the role supports a major global CPG client , with the remaining focus across additional clients, new business, and broader Business Intelligence initiatives.

RESPONSIBILITIES

Major CPG Client Support – Approximately 50%

• Manage recurring data processes and reporting , ensuring accurate, timely, and reliable deliverables .

• Develop monthly performance insights highlighting key trends, risks, opportunities, and recommended actions.

• Preparequarterly business reviews and commission reporting using distributor, wholesaler, customer, and internal data.

• Partner with client and CROSSMARK stakeholders to align on reporting requirements, priorities, product/category definitions, and deadlines.

• Maintain standardized processes and documentation to support consistent client delivery.

Shared CSC Business Intelligence Support – Approximately 50%

• Manage analytics requests, clarify business needs, and determine appropriate data, analysis, and deliverables.

• Develop category and line reviews, new-item sell-in stories, assortment and distribution recommendations, performance analyses, and customer-ready presentations .

• Leverage syndicated, customer, distributor, and internal data to assess category and brand performance, item contribution, distribution, velocity, pricing, promotion, and competitive trends .

• Translate complex data into clear business insights, compelling stories, and actionable recommendations for clients, sales teams, and leadership.

• Support cross-functional initiatives, customer education, new-business opportunities, and BI capability development.

• Manage multiple priorities while maintaining strong data quality, accuracy, and on-time delivery.

QUALIFICATIONS

Education:

• Bachelor’s degree in Business, Analytics, Marketing, Economics, Statistics, Data Science, or a related field, or equivalent relevant experience.

Work Experience:

• Experience in business insights, category management, sales analytics, customer analytics, or CPG/retail analytics .

• Hands-on experience with Circana, NIQ, customer loyalty data, household panel data, or similar syndicated and shopper data .

• Practice developing category reviews , assortment and distribution recommendations, performance analyses, scorecards, and customer-facing insights.

• Advanced Microsoft Excel and PowerPoint skills, including data analysis, validation, visualization, and insight-driven storytelling.

• Strong understanding of CPG performance metrics, including category, brand, item, distribution, velocity, pricing, promotion, and competitive performance .

• Translate complex data into clear, actionable business recommendations for technical and non-technical audiences.

• Strong analytical, communication, organizational, and problem-solving skills with the ability to independently manage multiple priorities and deadlines.

Preferred Qualifications

• Experience within the Convenience channel , including retailer, wholesaler, or distributor data.

• Experience supporting snacks, confectionery, beverages, food, or other CPG categories .

• Experience with Power BI, Tableau, SQL, Alteryx , or similar analytics and visualization tools.

• Familiarity with customer/product hierarchies, multi-source reporting, data uploads, or commission reporting.

Physical Requirements

• Sit for extended periods (typically 6+ hours per day).

• Use a computer, including keyboard and mouse, for prolonged periods.

• Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds).

• Reach, bend, or stoop occasionally to access files or office materials.

• Maintain focus and attention for long periods of desk-based work.

• Follow clear directions.

• Perform repetitive motions (e.g., typing, clicking) consistently throughout the day.

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ABOUT US

CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights.

We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected] . Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)

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Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Sales

Salary Range: $70000.00 - $85000.00

Company: Crossmark Inc.

Req ID: 42731

Employer Description: US_CRSMRK_EMP_DESC