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Technical Business Analyst

Insight Global

Parsippany, NJJobSeen 1 day agoSeen in employer's feed 1 day ago

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At a glance

Compensation
No compensation found
Location
Parsippany, NJ
Work Authorization
Not specified

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Requirements

Credentials this posting asks for.

Bachelor's degree

Job overview

The Business Analyst will support a centralized data management hub for digital marketing analytics, translating business needs into technical requirements, defining KPIs, and ensuring data-driven insights align with campaign goals.

Skills & qualifications

RequiredNice to have

Skills

SnowflakeSQLPythonAzure Data FactoryAPI Based Data IngestionDigital Marketing MetricsKPI DefinitionCommunicationNavigatorMedia OS

Qualifications

Bachelor's Degree in Business, Marketing, Information Systems or Related Field8+ Years Business Analyst Experience in Digital Marketing or Data Analytics

Full job description

Job Description

We are looking for a strategic and detail-oriented Business Analyst to join our team supporting the development of a centralized data management hub for digital marketing analytics. This role will work closely with Snowflake Data Engineers and other stakeholders to translate business needs into technical requirements, define KPIs, and ensure data-driven insights are aligned with campaign goals.

Skills and Requirements

  • 8+ years of experience as a Business Analyst in digital marketing, data analytics, or related domains.
  • Strong understanding of digital marketing metrics, campaign performance indicators, and customer engagement analytics.
  • Experience working with Snowflake, SQL, and Python-based data workflows is a plus.
  • Familiarity with Azure Data Factory and API-based data ingestion processes.
  • Excellent communication skills with the ability to bridge technical and non-technical teams.
  • Bachelor’s degree in Business, Marketing, Information Systems, or related field.
  • Prior experience in digital agencies, creative firms, or media platforms.
  • Exposure to platforms like Navigator or Media OS.
  • Experience supporting measurement campaigns and delivering structured data to clients.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

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