Director of Marketing

The Director of Marketing serves as the College’s subject matter expert in marketing and public relations, providing strategic direction, professional expertise, and recommendations informed by industry best practices. Leads marketing operations and develops innovative, data-informed strategies and integrated campaigns that advance institutional priorities, support student recruitment and enrollment, and strengthen SCC’s brand and community presence. Provides hands-on creative and operational support when needed while effectively delegating work, developing staff, and holding the team accountable for results. Collaborates with the President’s Office on public information and institutional communications within established approval processes.

Develops and implements annual and campaign-specific marketing plans aligned with institutional priorities, enrollment goals, academic programs, workforce initiatives, and community engagement. Serves as a subject matter expert and trusted marketing advisor to executive leadership, proactively identifying opportunities and recommending strategies based on industry best practices, emerging trends, market research, and performance data. Collaborates with Admissions, Academic Affairs, and other stakeholders to define audiences, campaign objectives, messaging, schedules, and measures of success. Drives implementation through effective delegation, coordination, and oversight.

Directs campaign concepts, messaging, content calendars, and creative execution. Assigns production tasks to team members based on skills, priorities, and capacity; reviews deliverables for quality and timeliness. Contributes directly to writing, content development, photography, videography, or other marketing activities when needed without displacing staff ownership of routine assignments.

Supervises, coaches, and evaluates assigned staff. Establishes project priorities, roles, deadlines, and measurable expectations; delegates work effectively and monitors progress. Encourages initiative, professional development, cross-training, collaboration, and continuous improvement. Coordinates workloads and addresses barriers to timely delivery.

Maintains consistent application of SCC brand standards across marketing materials and platforms. Oversees marketing-related social media, digital advertising, creative templates, website marketing content, and branded collateral. Ensures content meets applicable quality and accessibility requirements, including WCAG standards. Collaborates with the President’s Office on institutional messaging and approvals within established responsibilities.

Supports development and management of the annual marketing budget; tracks spending and coordinates purchasing, quotes, branded promotional items, and vendor relationships in accordance with College procedures. Evaluates resource needs and vendor deliverables.

A bachelor's degree and public relations experience in an administrative capacity.

Master’s degree in a related field; five or more years of progressively responsible marketing experience; experience supervising staff and managing budgets; experience with integrated campaigns, digital advertising, marketing analytics, and brand management; experience in higher education or enrollment marketing. May occasionally need to attend meetings/workshops/conferences out of town; some flexibility with time (evenings, weekends) may be required for occasional student events. Travel between campuses may be required occasionally.

Spartanburg Community College is an affirmative action and equal opportunity employer for all qualified persons regardless of race, color, sex, including the basis of pregnancy, childbirth, or related medical conditions, national origin, age, religion, or disability.