Social Media & Digital Strategist - Information Specialist 2

Please note: This is NOT an IT position. Social Media & Digital Strategist Why Iowa PBS? Join the driving force behind Iowa's statewide public broadcasting network! Iowa PBS is home to a dedicated team of approximately 100 full and part-time employees committed to delivering engaging local programs, comprehensive broadcast services, and impactful educational initiatives. Our mission is powered by our highly-qualified, diverse, and talented staff, who are key to our success. At Iowa PBS, we prioritize career development and foster a community that values each member as our most precious resource. Position Overview: Iowa PBS is seeking a creative and strategic Social Media & Digital Strategist to lead the network’s social media presence and digital audience engagement across platforms. This role develops and executes social media strategies that grow awareness, strengthen audience relationships and connect Iowans with Iowa PBS programs, stories, services and mission. The position creates and publishes engaging content, manages social media channels, monitors trends and audience conversations, and uses performance data to continuously improve social media strategy and content. The Social Media Strategist works closely with teams across Iowa PBS to develop timely, platform-specific content that reflects the network’s voice and priorities. Key Responsibilities: Social Media Strategy & Management

• Develop and execute organic and paid social media strategies that support Iowa PBS programming, campaigns, initiatives and audience goals across relevant platforms.
• Manage Iowa PBS social media channels and advertising campaigns, including content planning, publishing, audience targeting, campaign optimization and day-to-day channel management.
• Monitor social media trends, platform changes and audience behaviors to identify opportunities and inform strategy.

Content Creation & Storytelling

• Create and coordinate engaging, platform-specific content including written posts, graphics, photography, short-form video, reels, stories and other digital formats.
• Adapt Iowa PBS programs, stories and initiatives for social audiences and collaborate with producers, talent, designers and other staff to develop timely content and campaigns.

Audience Engagement & Community Management

• Monitor and respond to audience comments, questions and messages, fostering meaningful relationships with viewers, partners and communities while escalating issues as appropriate.
• Identify audience interests, conversations and trends to strengthen engagement and inform Iowa PBS content and outreach.

Analytics & Advertising

• Manage social media advertising budgets and campaigns, using audience insights and performance data to optimize reach, engagement and other campaign goals.
• Analyze organic and paid social performance and provide regular reporting, recommendations and insights to improve content and strategy.

Collaboration

• Collaborate with communications, marketing, production, education, development, digital and other teams to support organizational priorities and ensure consistent messaging across social media.
• Provide social media expertise and guidance to Iowa PBS staff, talent and partners and support integrated marketing and communications campaigns.

Additional Duties

• Support Iowa PBS’s mission to educate, inform, enrich and inspire the people of Iowa.
• Travel statewide and occasionally out of state to capture content and support Iowa PBS productions, events and other activities.
• Perform other duties as assigned.

Benefits: Joining the Iowa PBS team and becoming a State of Iowa employee comes with a range of valuable benefits, including:

• Excellent health, dental, and vision insurance.
• Generous paid time off, including nine paid holidays, vacation, and sick leave with no cap on the sick leave accrual.
• Prepare for the future with the IPERS retirement package, as well as an additional optional deferred compensation retirement plan.
• Flexible Spending Accounts for medical and dependent care.
• Free Life and Long-term Disability Insurance with the option to purchase additional coverage.
• Employee Assistance Programs and Discount Programs for support.

Click here to learn more about all of the amazing benefits the State of Iowa offers. Join Us! At Iowa PBS, you'll have the chance to shape the future of our programming and production while working with a passionate and talented team. If you are enthusiastic about public broadcasting and have the expertise to lead our programming and production efforts, we invite you to apply. Help us create inspiring content that makes a difference in the lives of Iowans. Visit our careers page here to learn more about our organization.

E-Verify and Right to Work The State of Iowa participates in E-Verify, a federal program that helps employers confirm the employment eligibility of all newly hired employees. Within the required timeframe, new hires will be verified through the E-Verify system to ensure authorization to work in the United States. The State of Iowa also complies with the federal Right to Work laws, which protect employees’ rights to work without being required to join a labor organization. For more information, please visit www.e-verify.gov.Applicants must meet at least one of the following minimum requirements to qualify for positions in this job classification:1) Graduation from an accredited four-year college or university with a degree in journalism, public relations, graphic design, or communications and experience equal to two years of full-time work planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking.

1. All of the following (a and b): a. Two years of full-time work experience in planning and developing content for dissemination through traditional media (newspapers, publications, radio, and television), websites, social media, and/or public speaking; and b. A total of four years of education and/or full-time experience (as described in part a), where thirty semester hours of accredited college or university course work in journalism, public relations, graphic design, or communications equals one year of fulltime experience.

2. Number two above, where twenty-four semester hours of postgraduate coursework in journalism, public relations, graphic design, or communications from an accredited college or university may substitute for one year of the required full-time work experience.

3. Current, continuous experience in the state executive branch that includes experience equal to 18 months of full-time work as an Information Specialist 1.

For additional information, please click on this link to view the job description.