Regional Director, Sales (APM)

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Ideal location: Northern California, San Fran, or Seattle

The Regional Director (RD), Sales is a dynamic leader responsible for guiding a high-performing sales team across a defined geographic region. This role drives strategic business outcomes, fosters an accountable and inclusive culture, and develops talent through coaching and mentorship. The RD serves as a key liaison between field teams and cross-functional partners, ensuring alignment with broader organizational goals.

Key Responsibilities

• Lead talent acquisition and onboarding, providing structured experiences that build competence, confidence, and cultural integration.

• Deliver adaptive coaching tailored to individual needs, balancing performance expectations with emotional intelligence.

• Identify growth opportunities and create individualized development plans to support advancement and retention.

• Guide team members in navigating Integrated Delivery Networks (IDNs), fostering collaboration and strategic engagement.

• Maintain balance between clinical leadership and sales execution, ensuring mutual respect and shared goals.

• Collaborate with IDN stakeholders to align regional strategies with enterprise goals and drive execution.

• Leverage data analytics and Salesforce to track trends, forecast performance, and identify growth opportunities.

• Build actionable business plans that reflect regional priorities and customer needs, defining success metrics.

• Set clear expectations and hold teams accountable through consistent feedback and performance reviews.

• Partner with cross-functional teams to ensure cohesive execution of regional strategies.

Education & Experience

• Bachelor's degree required, MBA preferred. Minimum 8 years of related sales experience within the medical device industry. Minimum 2 years of management or related experience.

Preferred Qualifications

• Experience managing new product launches and complex sales processes for critical care products in the medical device space, with a focus on major surgery and intensive care.

• Management experience within the medical device arena, including sales of Critical Care and Vascular products in various healthcare settings.

• Demonstrated skills in leadership, coaching, budgeting, negotiating, selling, and strategic planning.

• Experience in managing both Capital and Disposables.

• Strong business, financial, creative, strategic, analytical, and competitive skills.

• Ability to provide strategic input to cross-functional teams.

• Proficiency in systems and applications such as Salesforce.com, Concur, Microsoft Office, web conferencing tools, etc.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Irvine Laguna Canyon

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.