Sr. Manager, Performance Marketing

Job Overview

PenFed is hiring a (Hybrid) Sr. Manager, Performance Marketing at our Tysons, Virginia location. This role serves as the gateway between Marketing, Product, Finance, Analytics, and Strategy teams, ensuring that marketing investments are aligned to business priorities and delivering maximum member growth, revenue, and profitability. The Senior Manager will leverage advanced analytics, forecasting, and optimization techniques to inform investment decisions and improve return on marketing spend across Deposits, Credit Cards, Consumer Lending, Mortgage, Auto, and Membership initiatives.

The incumbent combines strong financial acumen, marketing analytics expertise, strategic thinking, and executive communication skills to influence resource allocation decisions and drive measurable business outcomes.

Responsibilities

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.

Marketing Investment Strategy & Planning

• Lead annual and on-going marketing budget planning processes across all product lines and marketing channels.

• Develop and maintain an enterprise-wide marketing investment framework aligned with PenFed strategic priorities.

• Partner with Product, Finance, and Marketing leaders to evaluate budget requests and prioritize investments based on expected business impact.

• Establish investment guardrails and governance processes to ensure efficient use of marketing resources.

• Support long-range planning and multi-year investment forecasting.

Budget Management & Forecasting

• Own enterprise marketing budget tracking, forecasting, and performance reporting.

• Monitors spend against budget and proactively identify risks, opportunities, and reallocation recommendations.

• Develop forecasting models for marketing expenditures, acquisition volumes, revenue contribution, and ROI.

• Partner with Finance to support budgeting, forecasting, accruals, and variance analysis.

Marketing Performance & Optimization

• Partner with teams to measure marketing performance across channels, products, and geographies to identify optimization opportunities.

• Use Marketing Mix Modeling (MMM), attribution, incrementality testing, and advanced analytics to improve investment effectiveness.

• Identify opportunities and partner with teams to shift spending toward higher-performing products, audiences, channels, and campaigns.

• Develop recommendations to maximize member acquisition, engagement, cross-sell, retention, and profitability.

Analytics & Insights

• Create reporting and KPIs to measure marketing effectiveness and investment returns.

• Translate complex analytical findings into actionable business recommendations.

• Lead deep-dive analyses to understand marketing drivers impacting growth, product penetration, member lifetime value, and profitability.

• Partner with analytics teams to enhance marketing measurement capabilities and decision support tools.

Cross-Functional Leadership

• Collaborate with leaders across Marketing, Product, Finance, Digital, Brand, Consumer Banking, Mortgage, and Auto businesses.

• Facilitate alignment among stakeholders with competing priorities and investment demands.

• Serve as a trusted advisor to senior executives on marketing investment decisions.

• Present findings, recommendations, and performance updates to executive leadership.

Process Improvement & Governance

• Establish best practices for performance measurement, investment evaluation, and budget governance.

• Drive continuous improvement in marketing planning processes, reporting automation, and resource allocation methodologies.

• Ensure data quality, consistency, and transparency across marketing reporting.

Qualifications

Equivalent combination of education and experience is considered.

• Bachelor's degree in marketing, Business, Economics, Finance, Statistics, Analytics, or related field.

• Minimum 7 years of experience in marketing analytics, marketing strategy, FP&A, business analytics, or investment optimization.

• Minimum 2 years of people leadership or project leadership experience.

• Strong understanding of marketing measurement, attribution, ROI analysis, forecasting, and financial modeling.

• Experience with Marketing Mix Modeling, multi-touch attribution, customer lifetime value modeling, and marketing performance optimization.

• Experience managing large marketing budgets and working with cross-functional stakeholders.

• Advanced proficiency in Excel, SQL, Power BI, Tableau, or similar analytics platforms.

• Strong storytelling and executive presentation skills.

• Experience using AI tools preferred.

Supervisory Responsibility

This positon will supervise employees.

Licenses and Certifications

Chartered Financial Analyst (CFA) preferred.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.

Travel

Ability to travel to various worksites and be on call may be required.

Pay Transparency

The anticipated starting salary range for this role is $84,700.00 - $168,741.00

This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.

This position is eligible for an individual performance based annual bonus.

#LI-Hybrid

Benefits

At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You'll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities.

Our Purpose

Helping members achieve their dreams since 1935. Pentagon Federal Credit Union (PenFed) is one of America's largest federal credit unions, serving 2.8 million members worldwide with $29 billion in assets. PenFed offers market-leading certificates, checking and savings, credit cards, personal loans, mortgages, auto loans, and a wide range of other financial services, always with members' interests in mind. PenFed is federally insured by the NCUA and is an Equal Housing Lender.

Equal Employment Opportunity

PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at [email protected] .