
Marketing Specialist, Non-Retail
Lakeville, MN · HybridFull-time$63–88K/yrSeen todaySeen in employer's feed today
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Job overview
The Marketing Specialist, Non-Retail supports growth in Post Consumer Brands’ Foodservice and Ingredients businesses by leading commercialization projects, managing product portfolio information, and supporting innovation and renovation. The role also oversees digital and content marketing, customer and distributor onboarding, and go-to-market resources. It is based in Lakeville, Minnesota, with three days per week in the office.
Skills & qualifications
Skills
Qualifications
Full job description
Brand: Post Consumer Brands
Categories: Marketing
Locations: Lakeville, Minnesota
Position Type: Regular Full-Time
Remote Eligible: No
Req ID: 32652
Job Description
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn (http://linkedin.com/company/postconsumerbrands/) or Facebook (https://www.facebook.com/pages/Post-Consumer-Brands/1919490918137560/) for the latest news.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
The Marketing Specialist, Non-Retail helps grow our Foodservice and Ingredients businesses by turning ideas into market-ready products and customer solutions. You will lead commercialization work, manage portfolio information, support innovation and renovation projects, and help customers and distributors get started smoothly.
This role brings together project management, marketing, analytics, and cross-functional partnership. Your work will improve how products move from concept to launch, strengthen the customer experience, and help teams make informed portfolio decisions across the Non-Retail business.
Key Responsibilities
Portfolio Management & Commercialization - 50%
-
Lead Non-Retail commercialization projects, including new product launches, product and packaging renovations, formula updates, customer-specific initiatives, and item discontinuations.
-
Coordinate cross-functional work with Sales, R&D, Supply Chain, Operations, Quality, Regulatory, and Finance to achieve project milestones and business objectives.
-
Support annual business planning, forecasting, and long-range strategic planning.
-
Use data and insights to identify portfolio gaps and recommend actions.
Digital & Content Marketing - 35%
-
Own and maintain foodservice product master data, including specifications, attributes, images, nutrition information, packaging details, and marketing content across internal systems and customer databases.
-
Lead the foodservice website renovation to improve navigation and user experience.
-
Manage an external culinary partnership to build a recipe and application collection across product lines.
-
Partner with creative resources to develop photography, video, product content, sell sheets, sales materials, and other digital assets.
-
Manage product information, category content, and online resources.
Channel Marketing & Go-to-Market Execution - 15%
-
Coordinate new customer and distributor setup, aligning the activities needed for a smooth onboarding experience.
-
Develop sales tools, product guides, presentations, promotional materials, broker playbooks, and other customer-facing resources that support go-to-market execution.
-
Manage trade show planning and execution, including messaging, collateral, and lead follow-up programs.
Why You'll Love This Role
-
You will see your work move from idea to launch and make a visible impact across the Foodservice and Ingredients portfolios.
-
You will collaborate with teams across the business and build broad experience in commercialization, portfolio strategy, digital marketing, and customer activation.
-
You will combine creative marketing work with data, problem-solving, and hands-on project leadership.
-
You will help shape customer-facing tools and digital experiences while working in an environment that values big opportunities and close collaboration.
Location & Travel Requirements
- Hybrid role based in our Lakeville, Minnesota corporate office, with three days per week in the office.
Qualifications
Education
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Required Qualifications
-
2+ years of experience in brand management, category management, or marketing.
-
Experience managing multiple projects in a fast-paced, cross-functional environment.
-
Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and internet-based research and navigation.
Preferred Qualifications
-
Marketing experience in the Foodservice or CPG knowledge or experience, including restaurant front-of-house or back-of-house experience.
-
Experience with syndicated data, market research, or business analytics.
-
Experience in consumer packaged goods, Foodservice, B2B marketing, or Ingredients marketing.
Success in This Role
-
Builds strong relationships, establishes credibility, and influences stakeholders across functions.
-
Uses sound analysis and problem-solving to turn information into clear recommendations.
-
Communicates clearly and delivers effective presentations for varied audiences.
-
Keeps complex work organized, anticipates risks, and drives projects to timely, on-budget completion.
-
Maintains accurate, complete, and current product information across systems and customer databases.
-
Creates a seamless onboarding experience for new customers and distributors while delivering strong marketing programs and sales support tools.
Ready to Make an Impact?
Bring your marketing, analytical, and project leadership skills to a role where you can help grow our Non-Retail business and improve the experience for customers, distributors, and internal partners. If you are ready to turn insights and ideas into action, we encourage you to apply.
The pay range for this position is $63,042 - $88,258 per year.
The Marketing Specialist, Non-Retail helps grow our Foodservice and Ingredients businesses by turning ideas into market-ready products and customer solutions. You will lead commercialization work, manage portfolio information, support innovation and renovation projects, and help customers and distributors get started smoothly.
This role brings together project management, marketing, analytics, and cross-functional partnership. Your work will improve how products move from concept to launch, strengthen the customer experience, and help teams make informed portfolio decisions across the Non-Retail business.
Key Responsibilities
Portfolio Management & Commercialization - 50%
-
Lead Non-Retail commercialization projects, including new product launches, product and packaging renovations, formula updates, customer-specific initiatives, and item discontinuations.
-
Coordinate cross-functional work with Sales, R&D, Supply Chain, Operations, Quality, Regulatory, and Finance to achieve project milestones and business objectives.
-
Support annual business planning, forecasting, and long-range strategic planning.
-
Use data and insights to identify portfolio gaps and recommend actions.
Digital & Content Marketing - 35%
-
Own and maintain foodservice product master data, including specifications, attributes, images, nutrition information, packaging details, and marketing content across internal systems and customer databases.
-
Lead the foodservice website renovation to improve navigation and user experience.
-
Manage an external culinary partnership to build a recipe and application collection across product lines.
-
Partner with creative resources to develop photography, video, product content, sell sheets, sales materials, and other digital assets.
-
Manage product information, category content, and online resources.
Channel Marketing & Go-to-Market Execution - 15%
-
Coordinate new customer and distributor setup, aligning the activities needed for a smooth onboarding experience.
-
Develop sales tools, product guides, presentations, promotional materials, broker playbooks, and other customer-facing resources that support go-to-market execution.
-
Manage trade show planning and execution, including messaging, collateral, and lead follow-up programs.
Why You'll Love This Role
-
You will see your work move from idea to launch and make a visible impact across the Foodservice and Ingredients portfolios.
-
You will collaborate with teams across the business and build broad experience in commercialization, portfolio strategy, digital marketing, and customer activation.
-
You will combine creative marketing work with data, problem-solving, and hands-on project leadership.
-
You will help shape customer-facing tools and digital experiences while working in an environment that values big opportunities and close collaboration.
Location & Travel Requirements
- Hybrid role based in our Lakeville, Minnesota corporate office, with three days per week in the office.
Education
- Bachelor's degree in Marketing, Business, Communications, or a related field.
Required Qualifications
-
2+ years of experience in brand management, category management, or marketing.
-
Experience managing multiple projects in a fast-paced, cross-functional environment.
-
Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and internet-based research and navigation.
Preferred Qualifications
-
Marketing experience in the Foodservice or CPG knowledge or experience, including restaurant front-of-house or back-of-house experience.
-
Experience with syndicated data, market research, or business analytics.
-
Experience in consumer packaged goods, Foodservice, B2B marketing, or Ingredients marketing.
Success in This Role
-
Builds strong relationships, establishes credibility, and influences stakeholders across functions.
-
Uses sound analysis and problem-solving to turn information into clear recommendations.
-
Communicates clearly and delivers effective presentations for varied audiences.
-
Keeps complex work organized, anticipates risks, and drives projects to timely, on-budget completion.
-
Maintains accurate, complete, and current product information across systems and customer databases.
-
Creates a seamless onboarding experience for new customers and distributors while delivering strong marketing programs and sales support tools.
Ready to Make an Impact?
Bring your marketing, analytical, and project leadership skills to a role where you can help grow our Non-Retail business and improve the experience for customers, distributors, and internal partners. If you are ready to turn insights and ideas into action, we encourage you to apply.
Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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