Marketing Analytics Manager

Our national airline client is expanding its in-house marketing and creative organization. They're looking for a senior, hands-on Marketing Analytics leader to help build how digital performance is measured across E commerce and CRM. This role is 40 hours per week, ideally looking for someone who can come onsite 1-2 days per week at their office in Long Island City, NY. This is a high-visibility role supporting a growing team that's bringing more work in-house. You'll work closely with marketing, CRM, and leadership to understand what's truly driving revenue and how to scale it. The Marketing Analytics Manager will also support technical measurement implementation including GA4, Google Tag Manager, event taxonomy, and tracking QA. This engagement is planned as contract-to-hire, with conversion expected once headcount opens.Marketing Analytics Manager Responsibilities:Own Measurement & Attribution-Build and scale a modern measurement and attribution framework -Quantify incremental impact across channels, campaigns, content, and on-site experiences -Drive tagging strategies and set up of tag management-Translate performance data into clear revenue impact and forecastingRun Incrementality & Lift Analysis -Design and execute A/B tests, holdouts, and quasi-experiments -Ensure statistical rigor and clear interpretation of results -Scale insights into broader optimization and testing strategiesCreate Reporting That Drives Action -Own dashboards and reporting across daily, weekly, and monthly cadences -Use Tableau and GA4 to clearly communicate what changed, why, and what to do next -Serve as the source of truth for E commerce and CRM performanceMaintain a Real-Time Performance Pulse-Monitor traffic, engagement, and conversion behavior -Identify trends, anomalies, and inflection points early -Partner with teams to act quickly doubling down on wins or addressing declinesPartner & Elevate -Collaborate with E commerce and CRM teams on analytics needs -Set best practices for analysis, reporting, and insights -Help raise the overall analytics maturity of the organizationMarketing Analytics Manager Qualifications: -Minimum of 6-8+ years of experience in digital, product, growth, or marketing analytics -Hands-on experience executing lift and causal analyses -Deep experience with attribution and incrementality measurement-Comfortable operating in ambiguity and owning outcomes -Expertise in GA4, Google Tag Manager, Tableau -Advanced SQL skills -Experience with FullStory and Dynamic Yield is a plusIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also: Email your resume in Word to: [email protected]Please do NOT change the email subject line in any way. You must keep the JobID: : ZR2-1983711 -- in the email subject line for your application to be considered.* Zach Ryan - Senior Solutions Delivery Recruiter For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for