Product Manager Genetic Identity

JOB REQUIREMENTS: Job Description JOB OBJECTIVE: The Product Manager (PM), Genetic Identity manages the full product life cycle of a designated segment of Promega's forensics portfolio, with a customer base centered on forensic and paternity testing laboratories. The PM leads commercial execution and full product life-cycle management for their assigned product lines, using AI-enabled workflows to sharpen customer and market insight, and ensuring Promega's solutions align with customers' critical mission of scientific truth and justice. Working side by side with the GI product management team and Segment Marketing, the PM helps launch and maintain a world-class portfolio that advances forensic science and meets revenue targets. CORE DUTIES: 1. AI-Enabled Customer Discovery & Market Intelligence * Develop and deploy AI tools and workflows (including large language models, literature synthesis, and competitive intelligence platforms) to identify, characterize, and validate unmet needs among forensic and paternity testing laboratories, medical examiner offices, law enforcement agencies, and distributor partners. * Develop and maintain customer archetypes grounded in laboratory workflow analysis, casework realities, and accreditation constraints, translating insights into opportunity definitions that inform product and R&D priorities for assigned products. * Monitor competitive landscape, regulatory and accreditation developments, and scientific literature to anticipate market shifts relevant to assigned products. 2. Business Case Development & Commercial Framing * Contribute to early-stage business cases, including market sizing, competitive analysis, value propositions, pricing strategy, and adoption forecasts, with enough rigor to drive investment decisions at portfolio reviews and gate committees. * Own Voice of Customer (VoC) methodology design for assigned product programs and translate the VoC input into customer and product requirements, partnering with R&D on technical feasibility and design considerations. * Frame and validate customer needs in alignment with GI portfolio priorities, ensuring commercial opportunity is tied to both customer mission impact and Promega business objectives. * Contribute to minimum viable product (MVP) scope definition grounded in customer-validated requirements. 3. Full Product Life-Cycle Management * Serve as the commercial voice for assigned products in cross-functional product development teams, at portfolio reviews and gate committees, from concept through post-launch life-cycle management. * Partner with R&D, Operations, QA/Regulatory, and Commercial stakeholders, influencing... For full info follow application link. Diversity is important at Promega. We are proud to be an Equal Opportunity Employer, and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/5390C23BECB147BB Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.