Adobe Launch/Target Developer - INTL

Job Description

We are looking for an experienced Adobe Launch / Adobe Target Developer to support implementation, personalization, experimentation, and analytics across our digital experiences. The ideal candidate will have strong hands-on experience with Adobe Target, Adobe Data Collection/Launch, Adobe Analytics, JavaScript, and modern web technologies. Adobe now refers to Adobe Experience Platform Launch client-side capabilities as Tags, while Target implementations can use Adobe Experience Platform Web SDK or Target's at.js library Key Responsibilities

• Design and implement A/B and multivariate testing using Adobe Target.
• Build personalized experiences using Adobe Target, including audience segmentation, Recommendations, and Automated Personalization
• Configure and manage Adobe Launch / Adobe Data Collection Tags, including rules, extensions, and data elements.
• Integrate Adobe Target with Adobe Analytics and Adobe Launch/Data Collection. This aligns with both your previous Target Developer requirements and current industry implementations.
• Implement and maintain Target using Adobe Experience Platform Web SDK / Alloy.js and/or at.js.
• Develop supporting solutions using JavaScript, HTML and CSS.
• Troubleshoot tagging, tracking, personalization, and Target implementation issues.
• Validate implementations using browser/network debugging and Adobe debugging tools.
• Partner with product, marketing, analytics, UX, and engineering teams to translate experimentation and personalization requirements into technical implementations.
• Monitor experiment performance and use analytics insights to optimize digital experiences

Skills and Requirements

Required Skills

• Strong hands-on experience with Adobe Target

• Strong experience with Adobe Launch / Adobe Data Collection Tags

• Experience with Adobe Analytics

• Strong JavaScript, HTML and CSS

• Experience implementing A/B testing, multivariate testing, personalization and audience segmentation

• Experience integrating Target with web applications and Adobe Experience Cloud solutions

• Understanding of data layers, tagging and analytics tracking

• Strong troubleshooting and debugging skills

• Ability to work effectively with business, analytics, marketing and engineering stakeholders Preferred

• Experience with Adobe Experience Platform Web SDK / Alloy.js

• Adobe Target APIs/SDKs experience

• Experience with React or other modern front-end frameworks

• Experience with enterprise-scale websites

• Familiarity with personalization and experimentation architecture

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].