Global Marketing Strategist

About UsWellington Management offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.# About the RoleThe Global Marketing Strategist will lead integrated marketing efforts for our Hedge Funds and Sustainable Investing businesses. This individual will serve as a strategic thought partner to business leaders, client-facing teams, and regional marketers to strengthen awareness, engagement, and consideration for Wellingtons capabilities and product offerings in these areas. This role will also lead content and promotional planning for Wellingtons flagship global strategic client education event program.Based in the Americas, the Global Marketing Strategist will collaborate closely with colleagues across global Marketing, Sales, and investment teams to develop cohesive, audience-led marketing programs that elevate Wellingtons brand, reinforce our investment expertise, and support business growth.The ideal candidate is expected to bring deep knowledge and experience in working with different investor types and investment strategies, with marketing experience in Hedge Funds and Sustainable Investing strongly preferred. This individual should have experience leading integrated, cross-channel marketing programs and working across multiple disciplines, including brand and product positioning, digital marketing, public relations, campaign development, thought leadership, and events. The role requires the ability to build strong collaborative relationships across functions and geographies.This role is part of a global Marketing function with teams in Boston, New York, London, Frankfurt, Milan, Madrid, Hong Kong, Shanghai, Singapore, and Tokyo. The function includes dedicated specialists in content creation, digital marketing management, design, marketing operations, and events. In addition, we have Centers of Excellence for brand and marketing analytics.# ResponsibilitiesSpecific responsibilities include, but are not limited to: * Build and execute the end-to-end marketing strategy for Wellingtons Hedge Funds platform and product offerings. Translate platform strengths into audience-relevant messaging, lead cross-channel activation (content, events, paid media, media relations), and partner with regional Marketing teams to ensure alignment and effective use of high-impact assets. * Serve as the lead Marketing Strategist for Wellingtons Sustainable Investing platform , aligning global messaging, content, and promotion plans across regions, channels, and stages of the marketing funnel, while enabling localization where needed. Ensure materials and communications are audience-targeted and sensitive to evolving regulatory, reputational, and political considerations. * Lead marketing strategy for Wellingtons flagship strategic client education event program, including agenda development, internal and external communications, and post-event content designed to extend reach, deepen relationships, and reinforce Wellingtons value proposition and investment expertise with key clients and prospects. * Develop and execute differentiated, forward-looking marketing plans to increase awareness and consideration of our capabilities and create meaningful engagement opportunities with clients and prospects. * Establish and monitor key marketing performance metrics to generate insights and optimize program effectiveness, applying a data-driven approach to planning, measurement, and continuous improvement. * Gather and synthesize client, product, channel, competitor, a