Associate Director, Marketing Performance & Audience Strategy

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking an Associate Director, Marketing Performance & Audience Strategy to join our Clients & Markets organization.Responsibilities: * Define and maintain the comprehensive marketing measurement framework including KPIs, attribution models, testing standards, and reporting to ensure performance is tracked consistently across campaigns and channels including web, email and digital advertising * Deliver regular performance reporting and in-depth analyses that explain performance drivers and recommend actionable strategy recommendations * Own the marketing audience strategy by building and prioritizing high-value segments from customer, behavioral, and third-party data, partnering closely with channel and campaign teams to activate these segments and measure their business impact * Own the tracking approach for web and campaign pages by defining event and conversion tagging requirements, reviewing tagging setups for new launches * Partner closely with the MarTech team to evaluate, implement, and optimize marketing tools (including CDP, CRM, and GA4/Google Tag Manager tracking setup), ensuring complete, consistent, and trusted data flows across the marketing ecosystem; partner with Data team to ensure the integrity, accessibility, and integration of campaign, web, and customer data across the marketing technology stack * Manage, coach, and develop a team of onshore and offshore professionals; establish clear priorities, and deliverables * Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environmentQualifications: * Minimum eight years of recent experience in marketing, digital analytics or performance marketing * Bachelor's degree from an accredited university, preferably in analytics, statistics, or a related quantitative field * Strong analytical mindset with proven experience measuring marketing ROI and designing multi-channel attribution models * Proven ability to build and deliver high-impact performance reporting and dashboards, translate complex data into clear, actionable narrative and strategic recommendations * Working knowledge of Google Tag Manager, the data layer, and consent mode, with the ability to write tagging requirements and QA implementations * Experience building audience segments in CDPs, DMPs, or ad platforms such as Adobe, Salesforce, Segment, Google, and others * Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)KPMG LLP and its affiliates and subsidiaries ("KPMG") complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG LLP is proud to offer a comprehensive, competitive benefits package, with options