
Technical Product Marketing Manager
Cyxtera Cybersecurity, Inc. dba Appgate Cybersecurity, Inc.
New York, NYJob$160K/yrSeen todaySeen in employer's feed today
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Job overview
AppGate seeks a Technical Product Marketing Manager focused on Federal, Department of Defense, and broader public-sector markets. The role positions and supports sales of AppGate ZTNA to government agencies, defense organizations, and systems integrators. It translates technical capabilities and compliance requirements into government-focused messaging and content, while partnering with solutions engineering and proposal teams. Direct government marketing or sales experience is strongly preferred; an active security clearance or ability to obtain and maintain one is preferred.
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Full job description
AppGate is seeking a Technical Product Marketing Manager focused on the Federal, Department of Defense, and broader Public Sector market. This hands-on role involves positioning, proving, and selling AppGate ZTNA to civilian agencies, defense organizations, and systems integrators. The position requires translating complex technical capabilities and compliance requirements into compelling value for government audiences. Job Responsibilities: -Develop and own Federal positioning, value propositions, personas, and messaging for AppGate ZTNA aligned to government Zero Trust mandates. -Partner with solutions engineering on RFPs, RFIs, RFQs, and sources-sought responses, contributing technical and marketing content. -Map AppGate capabilities to government compliance and security control requirements and translate them into evaluative content. -Build and update Federal sales enablement assets, including battlecards, pitch decks, and demo scripts, and train sales teams. -Create technical, customer-facing content for government audiences, such as whitepapers, solution briefs, and reference architectures. -Additional responsibilities will be disclosed during the online application process. Job Requirements: -4-7 years of product marketing experience, or combined product marketing, technical marketing, solutions engineering, or product management experience. -Direct experience marketing or selling to Federal, DoD, and/or State & Local government is strongly preferred. -Hands-on familiarity with government RFP/RFI processes and experience supporting proposal teams. -Working knowledge of government Zero Trust and cybersecurity frameworks. -Strong technical aptitude in networking, identity and access, and cloud security. -Excellent writing and storytelling skills, with the ability to create technical-to-mission messaging. -Proven experience launching products and equipping sales with effective playbooks and assets. -Data-driven experience tracking content performance, win rates, and GTM metrics. -U.S. citizenship required; an active security clearance, or the ability to obtain and maintain one, is preferred. -Bachelor's degree (preferred) in Marketing, Communications, Business, Computer Science, or a related field. Salary: $160,000/year To Apply: https://apply.workable.com/appgate/j/719C6D1359/
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