Senior Marketing Manager - Global Digital Experience

ABOUT SINCH Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation! DESCRIPTION We're looking for a strategic and highly-motivated Marketing Manager, Global Digital Experience to lead the evolution of our digital front door. Your main challenge will be to re-architect our website experience to serve multiple global audiences with a complex and diverse suite of products and communication channels. As a key partner to the VP of Marketing, you will not just support, but drive high-impact initiatives across product launches, brand transitions, and inbound strategy. We need a leader who can take a brief, translate it into a clear action plan, and manage complex, cross-functional projects from start to finish. You will grow a team of 3-4 direct reports to keep the demand engine humming and ensure all stakeholders are informed and aligned. What You'll Do Website & UX Strategy - Own and execute a roadmap to re-architect our global website, creating a cohesive user experience for different buyer personas and regional needs. {=html} - Solve for the complexity of our go-to-market funnel, where offerings, channels, and products differ across global markets. {=html} - Collaborate with the Web and Growth teams on internal linking, navigation improvements, and persona-based user journeys {=html} - Support the VP of Marketing with inbound and SEO-related tasks using research, AI tools, and structured analysis. {=html} - Provide QC and final pass for all non-editorial website page updates. Go-to-Market & Launch Support - Support GTM strategy for new market launches, features, and product updates, working closely with PMM. {=html} - Help build launch briefs, timelines, messaging alignment documents, and cross-team updates. {=html} - Assist with cross-sell campaign planning across products and regions. {=html} - Provide hands-on coordination for complex projects like website migrations, existing customer migration, product white labeling Cross-Functional Coordination - Schedule, organize, and manage communication between Sales, Regions, Product, PMM, Web, and Growth. {=html} - Prepare clear update summaries, action logs, and decision notes that keep projects moving. {=html} - Act as a dependable operator who ensures nothing falls through the cracks. REQUIREMENTS - 4 - 7 years in a strategic marketing role, with demonstrated experience in global web strategy, web architecture, or digital GTM for a company with a complex product suite. - Proven experience working with a diverse set of offerings across multiple global markets. - A self-sufficient operator who thrives in a small team environment and can handle hands-on execution. - Strong problem-solver with excellent communication and an ability to turn high-level strategy into clear next steps. - Expertise in navigating ambiguity and a flexible mindset to jump between priorities, knowing that milestones aren't always clearly defined. - Strong sense of ownership - you get things done. - Ability to use AI tools to accelerate research, auditing, writing, and task execution. OUR HIRING PROCESS We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusiv . Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/{rel="noopener noreferrer" target="_blank"} . No matter who you are, we hope you find an exciting path forward - hopefully with us! BENEFITS - STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. - CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. - SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. - TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. - PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. - WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. - MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. Salary: The annual starting salary for this position is between $123,000-$150,000 . Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until March 2, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.Please Apply at: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjQwNjA2Ljg3NjBAc2luY2hjb21wLmFwbGl0cmFrLmNvbQ{rel="noopener noreferrer" target="_blank"}