Director of Communications

Summary This individual will establish, coordinate, and maintain an approved communication plan for the district to support and enhance the district's internal and external communication. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Essential Duties and Responsibilities 1. 1. Supervises and coordinates the preparation of school district print and digital publications, ensuring quality and effective messaging. 2. Serves as a consultant in the preparation and production of informational and promotional materials prepared by school personnel. 3. Produces weekly Staff Insider and parent/community eNEWS email newsletters. 4. Serves as the district webmaster and mobile app manager. 5. Manages district level social media through creating strategic and positive content, and monitoring page activity. Serves as the district's social media coordinator, overseeing school-level social media and assisting as-needed. 6. Coordinates District use of schoolwide communication system (mass phone calls, text messaging, emails) 7. Serves as liaison between the district and the news media; produces and distributes news releases including print and audio/visual materials; and organizes interviews for the purpose of ensuring accurate information is disseminated. 8. Advises the Board of Education, staff, and administration when delivering messages to the media for the purpose of promoting a positive image of the District during times of crisis. 9. Facilitates the training of staff for the purpose of teaching them community relations and how to interact with the media. 10. Responds to emergency situations both during and after normal working hours for the purpose of receiving and conveying information needed for effective decision making. 11. Responds to issues involving staff, parental or patron concerns that may result in some negative impact if not appropriately addressed, for the purpose of identifying the relevant issues and recommending or implementing a plan of action that will help efficiently resolve the issue. 12. Plans and designs communication strategies to inform the public about specific campaigns, situations, initiatives, etc. 13. Serves as a source of information about the schools to individuals and groups from the community. 14. Assists in customer services efforts, including training, with staff. 15. Serves as the district safety communications coordinator and oversees and manages the district's crisis communication management plan in collaboration with the district safety director. 16. Oversees district brand and logo licensing agreements and trademarks. Education/Experience Bachelor's Degree or higher preferred in a job related field. Communications or public relations experience preferred. Such alternatives to the above that the Board may find appropriate and acceptable. **Certificates, Licenses, Registrations ** None required, however, candidates with communications or public relations training or educational administrative certificates may be given preference.