Product Management Specialist - Aftermarket

Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving two primary markets - passenger vehicle and commercial truck - Dana provides the world's original-equipment manufacturers and the aftermarket with local product and service support through a network of nearly 100 engineering, manufacturing, and distribution facilities. Job Purpose The Product Manager is responsible for the end-to-end ownership of assigned Victor Reinz gasket product portfolios, including specific engine nameplates. This role develops and executes product strategies focused on expanding market coverage, increasing vehicle-in-operation (VIO) penetration, and delivering profitable growth across the aftermarket. This role offers the opportunity to directly shape Victor Reinz's aftermarket gasket portfolio by owning engine nameplate strategies from analysis through execution. The Product Manager will have meaningful influence on coverage expansion, portfolio performance, and long-term growth within a globally recognized brand. Job Duties and Responsibilities Product Strategy & Portfolio Ownership * Own assigned engine nameplate portfolios, including coverage strategy, roadmap development, and lifecycle management * Develop and execute product line strategies aligned to growth, profitability, and market needs * Identify and prioritize coverage expansion opportunities using VIO analysis, market data, and competitive benchmarking * Lead trade-off decisions related to coverage depth, investment prioritization, and speed to market New Product Development & Lifecycle Management * Lead new product introductions and line extensions from concept through launch * Manage product lifecycle actions including new part additions, supersessions, and obsolescence decisions * Partner with Engineering and Operations on sourcing and manufacturing feasibility Analytics, Pricing & Business Planning * Develop business assessments, AOP forecasts, competitive analyses, and action plans * Own pricing strategies based on competitive position, channels, and margin objectives * Analyze product performance, coverage effectiveness, and VIO penetration trends Data, Catalog & Systems Management * Ensure accurate product data across ERP, PIM, pricing, and catalog systems * Maintain lifecycle codes, popularity lists, and competitive cross-reference data * Support ACES / TecDoc Year-Make-Model data Commercial & Customer Support * Support customer line reviews, assortment, and stocking strategies * Prepare sales training materials and technical product support content * Serve as product expert supporting sales, customer service, and field teams Education and Qualifications * Bachelor's degree in Business, Engineering, or a related field preferred * Experience in aftermarket product management, category management, engineering, or related roles * Understanding of aftermarket dynamics and product lifecycle management * Willingness to travel up to 10% as required Skills and Competencies * Coverage percentage versus VIO targets for assigned engine nameplates* Revenue growth and margin performance* Execution of new product introductions and portfolio expansion initiatives* Product data accuracy across internal and customer-facing systems* Proven product management experience with full portfolio ownership* Strong analytical and decision-making skills* Excellent communication, presentation, and organizat