Public Information Director I

Public Information Director I Department: USC Sumter - Palmetto College Advertised Salary Range: Part/Full Time: Full Time About UofSC From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond. Inclusive Excellence Statement Advertised Job Summary The Director of Marketing and Public Relations plans and directs the marketing and public relations programs at USC Sumter, including the dissemination of news and information concerning USC Sumter, its faculty, staff, and student body, both internally and externally. The Director of Marketing and Public Relations reports directly to the Campus Dean and is a key member of the University leadership team and manages all marketing and public relations functions. A bachelor's degree and 2 or more years of experience is required, which may be substituted by an equivalent combination of certification, training, education, and/or experience. The successful candidate must: demonstrate expertise in computer software required for production of publications and advertising (Adobe); demonstrate exceptional ability to communicate effectively; and have a record of success in Marketing and Public Relations and working with a team to meet objectives. The Director will: · Create content, manage the scheduling of posts, and track social media data on all platforms. · Work directly with the Assistant Dean of Enrollment Management to create effective communications plans for each stage of the admissions cycle. (Salesforce and Target X experience preferred). · Develop and implement a strategic marketing plan based on current market trends. · Manage third-party marketing relationships and proactively seek opportunities for additional partnerships. · Track and report Google Analytics for website and digital marketing effectiveness. · Coordinate and manage the dissemination of news and information concerning USC Sumter · Approve and assist in the design and production of all circulated brochures, pamphlets, posters, and printed material concerning university programs · Serve as campus Web Master and photographer. Knowledge/Skills/Abilities Requires knowledge of printing processes including layout and design with the ability to develop specifications to produce publications internally and externally. Must be proficient with Windows, Microsoft Office including Microsoft Publisher, and be familiar with other graphic design programs such as Adobe Creative Suite. Must have some experience in photo journalism.

Preferred Qualifications Bachelor's Degree in English, Journalism, Mass Communication, Public Relations, Marketing or related area preferred.

Job Close Date Special Instructions to Applicant The University of South Carolina requires individuals to apply online for all job vacancies at https://uscjobs.sc.edu. A professional cover letter, portfolio of prior work, resume, copies of all college transcripts, and three current letters of recommendation (confidential letters to be submitted directly by the reviewers at the website). If you have any questions about the application procedures, please call (803) 938-3721 or send email to mailto:[email protected]. Review of applications will begin immediately and continue until the position is filled. To apply, please visit: https://apptrkr.com/9833579 EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions. je-e28a040498ac45018034cfeb0559eebe