Digital Content Copywriter

Job Description

An Insight Global client in the Houston area is seeking a Digital Content Copywriter to join the Creative Operations team for a contract to hire opportunity. This customer is looking for a creative and detail-oriented Digital Content Copywriter to develop compelling content that drives engagement, supports marketing initiatives, and enhances the customer experience across digital channels. This role will collaborate closely with marketing, design, and business stakeholders to create high-impact content that aligns with brand standards, supports lead generation efforts, and delivers measurable business results. The ideal candidate develops mobile-first, SEO-optimized copy that enhances user experience and drives engagement while collaborating with marketing, design, and cross-functional teams to support brand consistency and go-to-market initiatives. Responsibilities include editing and proofreading content to ensure adherence to AP Style and brand guidelines, translating complex concepts into accessible messaging for B2B audiences, analyzing performance metrics to optimize content effectiveness, and managing multiple projects simultaneously in a fast-paced environment. All content should accurately reflect the organization's brand voice, messaging standards, and business objectives.

Skills and Requirements

5+ years of experience creating digital content for websites, marketing campaigns, and lead-generation initiatives.

Strong writing, editing, proofreading, and storytelling skills.

Working knowledge of SEO principles and content optimization best practices.

Familiarity with UX writing and mobile-first content strategies.

Experience writing for B2B audiences and translating technical or complex topics into engaging, easy-to-understand content.

Ability to manage multiple projects independently while meeting deadlines.

Strong attention to detail and commitment to quality.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].