Associate Manager, eCommerce

OurHome & Outdoordivision is unitedbythoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO brand, and this role may support one or more of these brands. Look around your home, andyou'llfind us everywhere,in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent! Position:Associate Manager, eCommerce Department:OXO Work Location:New York, NY, Hybrid (work 3 days onsite) Hybrid Schedule:At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with theoptionto work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing: The Associate Manager, eCommerce position is responsible for maintaining and improving onsite performance expectations and optimization of the overall consumer experience. The position implements and executes digital strategies and tactics that increase overall user engagement, sales, and conversion. This role manages onsite content & campaign calendars, is a point person for go-to-market strategy and ensures oxo.com maintains best-in-class merchandising strategies. The Associate Manager reports to the Director of eCommerce for OXO and will communicate and collaborate with cross-functional teams including, but not limited to, Brand, Design, Sales, Digital IT, and Supply Chain Partner with internal departments to ensure proper online product messaging and creative representation. Partner with product teams to ensure DTC maintains healthy product representation as compared to wholesale market; informs on color trends and merchandising standards that support sales initiatives Routinely informs internal teams and executives on product category growth insights including customer engagement and other key performance metrics. Owner of product catalog management, not limited to page set-up, pricing, and availability. Ensure online quality standards are maintained for balanced representation of brand and product. Collaborate with internal and external partners on go to market, including but not limited to merchandising strategies, testing, inventory investments, and calendaring. Manage digital marketing content calendar including writing and/or delegation of project and creative briefs; inform internal design and production of campaign and evergreen content and coordinate the final execution and implementation. Support the development and execution of segmentation and test strategies to ensure web content and digital relevance to distinct customer groups. Identify, test, and implement new opportunities to improve conversion and customer satisfaction online. Continuously test into and/or explore new digital opportunities with current and potential partners. Projects delivered on time, aligned with brand and development guidelines. 30% Develop linking strategies in collaboration with performance marketing to maximize impact on traffic, ROI and revenue for both online and retail partner businesses Plan and manage the development of web content and digital marketing campaigns end-to-end, including supporting planning, targeting, set-up, testing, execution, reporting and optimization. Ensure performance marketing team is aligned with brand marketing calendars while keeping an eye out For potential issues and/or opportunities. Collaborate with and identify product and DTC teams of