
Product Manager
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Job overview
The Product Manager supports growth, profitability, and financial returns for an assigned product portfolio through innovation and consumer insight. The role leads product development projects from concept to delivery, aligns products with brand strategies and consumer needs, and manages product lifecycle, project plans, and financial performance. It also collaborates across functions and with marketing, sales, and distribution partners.
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Full job description
JOB REQUIREMENTS: Thank you for your interest in joining W.C. Bradley Co.! We're excited you're here. Our application system is intuitive and easy to use, and we look forward to learning more about you as you complete your profile and submit your application. Good luck, and thank you again for applying! Job Summary Responsible for supporting the growth, profitability and financial return of the company's assigned product portfolio through innovation and consumer insight. Contribute to building a profitable product portfolio that aligns with product and brand strategies, company/business unit objectives, and consumer needs. Provide project leadership on complex product development projects, from concept to delivery, to a cross functional team through the product development process. Duties and Responsibilities Identify and develop new products delivering against unmet consumer needs and increase consumer satisfaction. Lead moderately complex to complex product development projects; deliver high quality products through innovation. Conduct consumer research to refine product and/or brand categories to best meet consumer needs. Continuously refresh the assigned portfolio of products; ensure products align with consumer needs; ensure products meet brand and style guidelines. Collaborate with and lead a cross-functional team through the product development process; coordinate with multiple departments (i.e., sourcing, operations, engineering, and materials). Ensure a well-rounded product development process is utilized to include consideration for environmental, regulatory, competitor products, consumer trends, and unmet consumer needs. Collaborate with marketing in support of new product introductions; prepare product for commercial retail to include the development of packaging, artwork, promotional campaigns, and sales materials. Manage target consumer mix to maximize sales and optimize profits. Ensure product development, manufacturing, and fulfillment is cost efficient; Develop, monitor, and maintain accountability for all project plans to include timetables, deliverables, and budgets. Develop and execute product strategies that are aligned with the brand and product segment; continuously analyze Point of Sale (POS), sales data, and financial margins against forecast and modify strategy accordingly to maximize product Return on Investment (ROI). Manage the product lifecycle for one or more products, or brand categories; to include SKU rationalization and E&O disposition. Keep a current and up-to-date knowledge of industry and consumer trends; develop and maintain a strong partnership with sales team(s) and distribution channels. Other duties as deemed necessary. Qualification Requirements Minimum Education:Bachelor's Degree in Business Administration, Marketing, or related... For full info follow application link. The W.C. Bradley Co. and its family of companies is an Affirmative Action / Equal Employment Opportunity employer. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/56E82C9048D54B0E
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