Paid Media Lead - Social

Job Description

The Paid Media Lead (Social) owns the strategy, performance, and cross-functional execution of our client’s paid social programs. This is a technical leadership role requiring wide-ranging experience and specialized concepts to resolve complex performance issues in creative ways.

As a Lead, you will use domain expertise to guide and teach other team members, making recommendations that directly influence decisions affecting the marketing team and our 2026 strategic initiatives.

Channel Strategy & Technical Leadership --Define the paid social strategy across Meta, TikTok, and Pinterest; align with department OKRs. --Frequently work on complex issues (attribution, platform shifts) without precedent to find structured solutions. --Lead quarterly planning and make pacing adjustments within performance guardrails.

Campaign Execution & Optimization --Oversee live campaigns with daily performance reviews and bid/budget optimization. --Direct agencies on account structure, targeting refinement, and creative rotation—own the output.

Creative Collaboration & Innovation --Brief Brand and Creative teams on asset needs; translate specialized concepts into actionable creative briefs. --Drive a structured test-and-learn roadmap across formats, value props, and audience narratives.

Performance Insights & Reporting --Translate platform and Domo insights into actionable narratives for monthly OKR syncs. --Partner with Media Analysts to surface trends and budget reallocation opportunities.

Mentorship & Operations --Coach junior team members and agency partners; share best practices and AI workflows weekly. --Create and update SOPs related to your role to standardize successful methods.

Skills and Requirements

Bachelor's degree in Marketing, Communications, or a related field.

4–6+ years hands-on campaign management in paid social (brand or agency).

Proven track record managing at least $5M/year in annual ad spend.

Deep expertise in Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads.

Technical leader with comprehensive knowledge in area of specialization.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].