Director, BigFuture Communications

Director, Program Communications - BigFuture and Higher Education College Board - Engagement and Reach (EaR) Location: This is a fully remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office). All CB employees are required to occasionally travel to meet in person for business purposes. Type: This is a full-time position About the Team The Communications department plays a critical role in advancing College Board's mission and ensuring our work is understood with clarity, accuracy, and impact. We define and align core messaging across the organization and lead strategic engagement with key audiences, including students, families, educators, policymakers, and the media. As a creative, strategically disciplined team, we hold ourselves to high standards and continuously innovate in how we tell our story-elevating thought leadership, strengthening executive visibility, and delivering clear, effective communications in moments that matter. We partner closely with leaders and teams across programs, research, policy, and operations to translate complex work into compelling narratives that expand understanding, strengthen trust, and drive meaningful impact. About the Opportunity As Director, Program Communications - BigFuture and Higher Education, you will shape how College Board communicates with students, families, and higher education partners. You will lead the development of clear, focused messaging and communications strategies that support both the BigFuture program and the Higher Education, Membership, and Access (HMA) division, helping students navigate the path to college and career while strengthening College Board's relationships with higher education leaders. In this role, you will translate complex ideas into clear, compelling, and useful narratives and lead the development and execution of integrated communications strategies across key channels and moments. You will partner closely with colleagues across Engagement and Reach to bring those strategies to life, and support executive communications and thought leadership in high-visibility engagements. This role requires exceptional writing, strong judgment, and the ability to bring clarity to complex, evolving issues. You will serve as a strategic partner to program and divisional leadership and report to the Executive Director, Program Communications. In this role, you will: Lead and own messaging and communications strategy for BigFuture and HMA, defining clear, compelling narratives that translate complex products, services, and research into useful and accessible stories for students, families, and higher education partners Serve as an expert on key audiences-including students, families, and higher education partners-using insight to shape messaging, positioning, and communications strategy Drive integrated communications initiatives from strategy through execution, including goal setting, message development, sequencing, and measurement-partnering with Reach, Marketing, and other teams to activate across channels Develop and operationalize messaging frameworks, tools, and standards that ensure consistency, clarity, and adoption across external communications Lead cross-functional alignment across Engagement and Reach, Product, and Media Relations to ensure coordinated, effective communications Own and oversee the development of high-quality communications materials-including talking points, FAQs, presentations, and digital content-that support priority initiatives and high-visibility moments Lead executive communications strategy for BigFuture and higher education, shaping leader visibility and preparing for high-impact engagements in partnership with Executive Communications and Media Relations, with messaging that is clear, consistent, and aligned to strategic priorities Proactively identify and advance opportunities to elevate the BigFuture story, including validating voices and real-world