Group Manager, Performance Marketing - Credit Karma

Overview

We are looking for a Group Manager, Growth Marketing to own and scale our DRIVE OUR paid REVENUE channels, driving revenue targets ACROSS ALL VERTICALS IN THE CK PLATFORM. This is a high-impact leadership role that sits at the intersection of performance marketing, PRODUCT, and data. You will lead a team of channel experts and partner cross-functionally with Product, Analytics, Finance, and Brand to build scalable growth programs.

Responsibilities

Channel Ownership & Strategy

• Own the end-to-end strategy, execution, and performance of paid acquisition channels — including Paid Search (SEM), Display, Programmatic, Native, and App Display

• Define the channel investment roadmap and prioritize spend allocation to maximize revenue contribution across Credit Cards, Auto Insurance, Personal Loans, Home, and Money

• Set channel-level KPIs and OKRs aligned to revenue targets; hold the team accountable to results

• Lead monthly updates to CFO and bring forward any incremental investment opportunities

• Drive a by channel roadmap, with testing and optimizations, along with the channel leads

• Partner with peer driving new member acquisition and top-of-funnel to recommend holistic budget allocations and plans that maximize one budget across multiple goals. Ensure offline media contribution is being capture in revenue reporting.

Team Leadership

• Looking for a people-led leader to oversee, direct, and mentor 6-9 channel managers

• Foster a culture of experimentation, accountability, and continuous improvement

• Encourage adoption of AI enablement of media buying, optimizations, performance analysis, and data democratization - driving change by example

• Partner with recruiting to scale the team as the channel portfolio grows

Performance & Analytics

• Own overacting view of channel reporting and dashboards; translate data into actionable insights for senior leadership

• Partner with Data Science and Analytics to develop incrementality measurement frameworks across paid channels. Bring expertise and POV in looking across many measurement signals and triangulating data to accurately capture Paid contribution

• Drive rigorous A/B testing across creative, landing pages, bidding strategies, and audience targeting

Cross-Functional Partnership

• Collaborate with the Product Marketing team on go-to-market strategy for new product launches

• Partner with Product - embedding in product planning cycles to help inform GTM strategy, co-own post-click funnel performance, and close the loop between acquisition quality and downstream member activation and revenue

• Partner with the Integrated Marketing and Creative Strategy teams to maintain consistency across paid creative, constantly optimizing off performance insights and continually test new messaging

• Consistently align with Growth Tech on Martech stack across all tracking and measurement needs

• Work with Finance on budget planning, forecasting, and ROI modeling

• Align with the Owned & Lifecycle Marketing team to ensure cohesive full-funnel member journeys

Budget & Vendor Management

• Manage a multi-million dollar paid media budget with accountability for efficiency and performance

• Negotiate and manage relationships with media partners, agencies, and technology vendors

Qualifications

Required

• 10+ years of growth or performance marketing experience, with at least 3 years in a people management role

• Deep expertise in paid acquisition channels (SEM, Paid Social, OLV, Programmatic, App Display, Native)

• Proven track record of scaling paid programs to hit aggressive revenue targets

• Strong analytical skills — comfortable working with large data sets, building business cases, and presenting to senior leadership. Has worked with Media Mix Modeling measurement

• Experience managing multi-million dollar media budgets

• Excellent communication and cross-functional leadership skills

Preferred

• Experience in fintech, consumer tech, or DTC products

• Familiarity with incrementality testing methodologies (e.g., geo holdout, PSA testing)

• Hands-on experience with paid platforms (e.g., Google Ads, Meta Ads Manager, DV360, The Trade Desk)

• MBA or equivalent analytical degree

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

Oakland $213,500 - $289,000

San Diego, CA $215,500- $291,500

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.