Destination Promotion Specialist

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13679483 # GEARY COUNTY POSITION DESCRIPTION **Position:**Destination Promotion Specialist **Reports To:**CVB Director Department:Convention & Visitors Bureau (CVB) FLSA: Non-Exempt POSITION PURPOSE: The Geary County Convention and Visitors Bureau is a department of Geary County government responsible for promoting Geary County as a destination and increasing leisure, meeting, convention, sports and group travel to the area. The Destination Promotion Specialist is responsible for representing Geary County at trade shows, conferences, and industry events to generate group business and tourism. This role emphasizes travel, relationship-building, and direct sales efforts to attract visitors, meetings, and events to the area. The position also supports marketing initiatives that complement these sales activities. The Destination Promotion Specialist is responsible for increasing visitation and overnight stays through proactive group sales, planner outreach and consistent destination marketing. The position identifies and pursues meetings, conventions, motor coach tours, sports groups, reunions, faith-based travel and other group opportunities while managing the CVBs social media, email marketing, graphic design and visitor-facing promotional content. DUTIES AND RESPONSIBILITIES The duties described below are indicative of what the Destination Promotion Specialist may be asked to perform. This position description is not designed to list all tasks and responsibilities of this position. Geary County reserves the right to revise or change job duties as the need may arise. The employee works under the direction of the CVB Director but performs assigned responsibilities with a substantial degree of independence. The Destination Promotion Specialist is expected to independently manage prospecting, lead follow-up, planner communication, marketing calendars, campaigns and routine project decisions within the strategic direction and policies established by the CVB Director. ESSENTIAL FUNCTIONS: 1. Ability to serve as an enthusiastic and credible ambassador for Geary County, its communities, attractions, events, and visitor experiences in a positive, professional, and authentic manner. 2. Develop and manage group business for Geary County by researching, contacting, and following up with prospective meetings, conventions, motorcoach tours, sports groups, reunions, faith-based organizations and other group travel markets. 3. Coordinate with hotels, venues, attractions, restaurants and other tourism-related businesses when gathering information or preparing responses for prospective groups. 4. Maintain accurate records of sales activity, planner communication, proposals, bookings, lost business, estimated attendance and room nights. 5. Develop, manage and execute the CVBs destination marketing and content calendar and communication channels in coordination with the CVB Director and established organizational priorities. 6. Create and coordinate marketing content and materials, including graphics, advertisements, blogs, sales materials, brochures, visitor-guide content, photography and video. 7. Conduct research and evaluate performance by monitoring travel trends, target markets, sales activity, website traffic, social media, email and advertising results, and providing regular reports and recommendations to the CVB Director. 8. Represent the CVB professionally at trade shows, sales appointments, community events, presentations and tourism-industry activities, which may occasionally require travel or work outside normal office hours. 9. Prepare and use available data and performance results to recommend improvements to future sales and marketing activities. 10\ Maintain positive and professional relationships with visitors, meeting planners, tourism partners, County employees, vendors and members of the public. 11. Must have and maintain a valid drivers license and the ability to legally operate a motor vehicle in the state of Kansas and other areas as directed. MARGINAL FUNCTIONS: 1. Plan and execute initiatives to reach target audiences through appropriate channels such as social media, e-mail, and TV. 2. Work with schools, universities, and online influencers to produce rich, sharable content that inspires travel to our area 3. Assist in analyzing marketing data such as campaign results, conversion rates and traffic to help shape future marketing strategies. 4. Performs additional duties as requested/assig