Audience Insights & Measurement Analyst

Audience Insights & Measurement AnalystContract: 9 months, full-timeLocation: Chicago, IL (preferred) or New York, NYSchedule: Onsite, Monday through FridayHours: 9:00 AM to 6:00 PMIndustry: Media, Entertainment & AdvertisingThe OpportunityOur client, a leading media and entertainment organization, is seeking an Audience Insights & Measurement Analyst to support audience research, advertising sales insights, and audience development measurement.This role is ideal for someone who understands television and streaming audience data and can turn complex research into clear, compelling insights. The Analyst will support fast-moving Ad Sales requests while also helping build the measurement framework used to understand audience engagement, viewership behavior, and the impact of audience-focused marketing initiatives.The right candidate will combine strong analytical skills with storytelling ability and be comfortable working across multiple data sources, stakeholders, and priorities.What You'll Do * Deliver audience analyses, competitive insights, and custom research based on client and category briefs. * Pull and analyze audience data using Nielsen NPower and other syndicated measurement platforms. * Translate audience and viewership data into clear narratives, strategic recommendations, and sales stories. * Support Ad Sales with timely research and insights while maintaining a high level of accuracy. * Build reusable templates, reports, and pull sheets to streamline recurring research requests. * Analyze key television and streaming metrics, including ratings, share, time spent viewing, average minute audience, reach, viewer migration, and audience duplication. * Establish audience and viewership baselines to measure changes in engagement and viewing behavior. * Support audience opportunity sizing and measurement for marketing programs and activations. * Contribute to dashboards and executive-level performance reporting. * Help connect syndicated audience measurement with first-party audience and customer data. * Identify trends within audience data and translate findings into actionable business recommendations. * Learn and incorporate additional measurement platforms and data sources as the team's capabilities evolve. * Support additional stakeholder research requests as needed.What You BringRequired Qualifications * Hands-on experience with Nielsen NPower, including the ability to independently pull and analyze data. * Experience within media, entertainment, advertising, publishing, or a closely related industry. * Strong understanding of television and streaming audience measurement, including ratings, share, reach, time spent viewing, average minute audience, and duplication. * Advanced proficiency in Microsoft Excel and PowerPoint. * Strong analytical skills with the ability to identify trends and translate data into strategic insights. * Ability to craft compelling narratives from data and communicate findings to analytical and non-technical audiences. * Experience working under tight deadlines while maintaining accuracy. * Ability to clearly communicate what the data does and does not support. * Comfortable learning new platforms and data sources. * Bachelor's degree in Marketing, Statistics, Data Science, or a related field.Preferred QualificationsExperience with Nielsen Ad Intel, Nielsen Media Impact, VideoAmp, Comscore, MRI-Simmons, iSpot, GWI, or comparable audience measurement platforms is highly valued.Experience with SQL, Tableau, or Power BI is also a plus, along with experience in cross-platform audience measurement, segmentation, multicultural audience research, or fandom-driven media properties.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.