Sr Brand Manager Marketing

Location: Hershey, PA * * Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day. About The Hershey Company The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. How will you fit in the big picture? The Senior Brand Manager, Salty Demand Creation Strategy (DCS) & Innovation is responsible for leading the Cheese Snacks and Puffs portfolio growth strategy and innovation pipeline to drive long-term brand and business performance. This role develops consumer-grounded growth strategies by identifying emerging consumer trends, unmet needs, competitive dynamics, and whitespace opportunities across the snacking landscape. As a senior marketing leader, this position leads enterprise-impacting initiatives from discovery and ideation through commercialization, partnering closely with cross-functional teams to deliver measurable business results. The role serves as a strategic advisor to stakeholders across the organization, leveraging consumer insights, market intelligence, and analytics to shape brand strategy, innovation roadmaps, and future growth opportunities while helping build marketing capability across the Salty portfolio. * What will you do?* Growth Strategy & Brand Leadership * Lead development of consumer-grounded growth strategies for the Cheese Snacks and Puffs portfolio. * Identify and prioritize whitespace opportunities through analysis of consumer behavior, category trends, competitive activity, and retail dynamics. * Develop integrated growth plans that align consumer needs, brand objectives, and business priorities. * Influence strategic decisions through data-driven recommendations and business case development. Innovation & Commercialization * Lead innovation initiatives from discovery and concept development through commercialization. * Build and manage innovation pipelines that support long-term brand growth. * Partner with cross-functional teams to evaluate, develop, and execute new product and growth opportunities. * Ensure innovation initiatives align with brand strategy and business objectives. Consumer & Market Insights * Leverage consumer insights, syndicated data, market intelligence, and competitive analysis to identify growth opportunities. * Monitor emerging consumer, retail, category, and marketplace trends to inform future strategies. * Translate research and analytics into actionable recommendations and innovation roadmaps. * Champion consumer-centric thinking and ideation across the Salty DCS organization. Cross-Functional Leadership & Stakeholder Influence * Partner with Insights, R&D, Supply Chain, Commercial, Finance, and external partners to develop and execute strategic initiatives. * Lead complex cross-functional workstreams that require alignment across multiple functions. * Develop and present strategic opportunities, business cases, and investment recommendations to senior leadership. * Influence stakeholders and drive alignment around enterprise priorities and growth opportunities. Team Leadership & Capability Building * Lead, coach, and develop marketing talent * Foster a culture of innovation, collaboration, accountability, and continuous improvement. * Provide guidance on brand strategy, innovation processes, and consumer-centric marketing. * Support broader capability development across the Salty Demand Creation Strategy organization. * Minimum Education & Requirements* * Experience* * Minimum 7 years of progressive experience in Brand Management, Marketing, Innovation, Strategy, Consumer Insights, or related business functions. * Experience developing and executing growth strategies, innovation pipelines, and brand-building initiatives. * Experience leading innovation projects from ideation through commercialization. * Consumer Packaged Goods (CPG) experience strongly preferred; salty snacking category experience is a plus. * Experience utilizing consumer insights, syndicated data, and market intelligence to inform business decisions. * Experience leading teams and influencing senior stakeholders across multiple functions. * Knowledge, Skills & Abilities* * Strong strategic thinking and growth strategy development capabilities. * Deep understanding of consumer insights, innovation, and brand-building principles. * Advanced analytical and problem-solving skills. * Demonstrated ability to translate insights into actionable business recommendations. * Strong cross-functional leadership and stakeholder management skills. * Exceptional communication, storytelling, and presentation capabilities. * Ability to influence senior leadership and drive alignment across complex organizations. * Experience managing multiple priorities and delivering results in a fast-paced environment. * Passion for consumer-focused innovation and long-term value creation. * Education* * Bachelor's degree in Marketing, Business Administration, Consumer Insights, Communications, Economics, or a related field required. * MBA or other relevant advanced degree preferred. * Benefits and Perks* At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. * Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health * Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match * Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable * Growth & Development: Career development programs, learning opportunities, and internal mobility / Benefits may vary based on role, location, and eligibility. / The anticipated base salary range for this role is 156,808 to $195,100 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. #LI-RF1 #LI-Hybrid