Segment Marketing Manager

Hybrid

Kansas City MO

WI - Milwaukee - 235 W Galena Street

Milwaukee WI

Wisconsin Bank & Trust

Milwaukee WI

Full time

R-8765

The Segment Marketing Manager position is a mid-level position that actively develops and drives specific segment(s) plans with oversight from Senior Segment Marketing Manager. This person partners collaboratively and cross-functionally with Marketing and Communications teams and other departments to fulfill plan deliverables across channels on time and on budget. The Segment Marketing Manager develops a deep understanding of segment behaviors, industry trends, and the competitive landscape to proactively provide education and strategic consultation to stakeholders and collaborative partners. This person also understands how line-of-business services, products, solutions, and the implementation and customer experience/care model meet the segment's needs. This role can be located in Kansas City, MO or Milwaukee, WI.

How you will spend your time:

• Development of marketing strategies and tactics that help the line of business meet their objectives.

• Educate internal Marketing and Communications team and cross-functional partners on audience behaviors that will drive impactful channel and tactic execution

• Project management of marketing plan deliverables across channels with cross-team members

• Identify strategic opportunities to increase market value to the business, with measurable KPIs.

• Guide execution of strategies and marketing campaigns through the Marketing Operations and External Communication/Content teams, and/or external vendor ecosystem to meet strategic objectives.

• Complete informative creative briefs including goals/objectives, audience detail, key messages, wire frames, outlines, content recommendations, etc.

• Work with cross-functional teams as appropriate, to assist with planning & development of new and evolved products, platforms, and delivery channels.

• Ensure KPIs are set, tracked, analyzed and measured for marketing initiatives •Utilize results to provide insights and meaning to evolve and refine marketing strategy and recommendations.

• Assist with budget development and manage marketing activities within budgets.

• Provides appropriate marketing consultation for segment needs at the market leadership level

• Interacts consultatively with key leadership and stakeholders on a regular basis.

• Other duties as assigned.

We’re excited to talk with you if you have:

• 8 -10 years of progressively more responsible positions in marketing; Bachelor’s degree (B.A.) or a combination of education and experience that provides an equivalent background

• Financial Services background desired

• Salesforce experience desired

• Proficiency with Microsoft Office (PowerPoint, Word, Excel)

• Project management experience

• Demonstrated strategic planning experience

• Experience with leveraging KPIs for strategic decision-making and guidance

• Ability to track and analyze competitive activities

• Understand segmentation and experience using segmentation in marketing planning

• Experience with a variety of marketing distribution channels (multi-channel marketing)

• Experience working in a matrix environment, and/or leading initiatives through cross-functional project teams

• Demonstrate editing, written and verbal skills

• Detail-oriented with exceptional organization skills/successful prioritization (ability to multitask)

This position was posted on 09/21/2026. The application deadline for this position is 45 days from the posting date unless filled earlier.

Compensation Range:

$98,208 - $144,705

The posted compensation range on this listing represents UMB’s good faith and reasonable estimate based on its budget and what it expects to be the starting pay for this role, but the actual compensation may vary by geographic location, experience level, and other job-related factors. Please see the description of benefits included with this job posting for additional information.

UMB offers competitive and varied benefits to eligible associates, such as Paid Time Off; a 401(k) matching program; annual incentive pay; paid holidays; a comprehensive company sponsored benefit plan including medical, dental, vision, and other insurance coverage; health savings, flexible spending, and dependent care accounts; adoption assistance; an employee assistance program; fitness reimbursement; tuition reimbursement; an associate wellbeing program; an associate emergency fund; and various associate banking benefits. Benefit offerings and eligibility requirements vary.

Are you ready to be part of something more?

You're more than a means to an end—a way to help us meet the bottom line. UMB isn't comprised of workers, but of people who care about their work, one another, and their community. Expect more than the status quo. At UMB, you can expect more heart. You'll be valued for exactly who you are and encouraged to support causes you care about. Expect more trust. We want you to do the right thing, no matter what. And, expect more opportunities. UMBers are known for having multiple careers here and having their voices heard.

UMB and its affiliates are committed to inclusion and diversity and provide employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), national origin, age, disability, military service, veteran status, genetic information, or any other status protected by applicable federal, state, or local law. If you need accommodation for any part of the employment process because of a disability, please send an e-mail to [email protected] to let us know the nature of your request.

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