
Marketing & Business Development Manager Consumer
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Job overview
The Marketing & Business Development Manager for Consumer leads marketing and business development efforts for Hogan Lovells’ global Consumer sector. The role works with sector leadership and the M&BD team to strengthen market position, generate new business, raise the firm’s profile, support client development, and contribute to wider global projects.
Skills & qualifications
Skills
Full job description
LEADERSHIP * Collaborate with sector leadership, M&BD team, and others to design and execute a global strategy that aligns with firm objectives and strengthens market position in the Consumer sector. * Act as the M&BD lead expert for the global Consumer team.PITCHING, TARGETING & NEW BUSINESS GENERATION * Lead pitch strategy for the sector, aligning with the sales transformation plan and global pitch coordination. * Develop and manage responses to RFPs, pitches, and proposals tailored to client needs.PROFILE RAISING & MARKETING CAMPAIGNS * Lead efforts to enhance the firms profile through targeted campaigns, thought leadership, events, and sponsorships. * Conceptualize and support client seminars, webinars, and other marketing events, managing materials, day-of logistics, and follow-up reporting. * Oversee directory submissions for relevant rankings and publications. * Foster relationships with industry associations, leveraging sponsorships to drive client engagement. * Evaluate, coordinate, and execute sponsorships as well as negotiate agreements and managing participation in sponsorships in order to ensure that the firm maximizes return on its investment * Produce, manage and support seminars, receptions, and other marketing-oriented events and activities, including but not limited to event promotion, development of invitations and other client communications, concept development, and vendor selection * Collaborate with the PR team to implement profile-raising strategies for the sector and individual partners. * Ensure effective internal reporting and communication of M&BD activities, supporting management reporting.BUSINESS & CLIENT DEVELOPMENT * Supporting the team on the portfolio of clients within the sector including, monitoring and analyzing client financial performance and internal review meetings * Conduct client feedback and supporting as client account manager for key clientsWIDER M&BD PROJECTS * Contribute to broader M&BD projects and assignments, as appropriate. * Share best practices and processes across the global sector team. * All members of the firm are expected and encouraged to participate in our Global Citizenship program. * Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location, and services.
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