Digital Marketing Specialist

Description We are looking for a Digital Marketing Specialist to support a growing brand through engaging online content, website management, and multi-channel campaign execution. This Contract position is based in San Diego, California, and focuses on strengthening digital visibility, expanding social media reach, and maintaining a consistent brand presence across customer-facing platforms. The ideal candidate brings hands-on experience with Shopify, social media publishing, content creation, and performance tracking to help deliver effective marketing initiatives.

Responsibilities:

• Oversee day-to-day updates to the company website in Shopify, including refreshing content, building landing pages, and improving the overall user experience.

• Apply foundational search optimization practices to web content to improve discoverability and support site performance.

• Produce marketing assets such as photos, videos, and written copy for digital campaigns and social media use.

• Manage the social media content calendar and publish posts across Instagram, X, Facebook, and TikTok, with a focus on increasing visibility on TikTok.

• Track social media metrics and identify opportunities to improve audience engagement, reach, and brand recognition.

• Contribute to the development and rollout of coordinated marketing efforts spanning digital, social, and print channels.

• Assist with direct mail initiatives by helping prepare promotional pieces, coordinating mailers, and supporting distribution activities.

• Collaborate with cross-functional teams to create content for events, exhibitions, programs, and other company priorities.

• Maintain clear and consistent brand voice and visual presentation across all marketing materials and platforms. Requirements • Experience in digital marketing with practical knowledge of content development, campaign coordination, and channel management.

• Proficiency with Shopify for website maintenance, content publishing, and page updates.

• Working knowledge of Google Ads, Google AdWords, and Google Analytics for campaign support and performance measurement.

• Hands-on experience managing social media platforms, content calendars, and community-facing brand activity.

• Ability to create social media content, including graphics, written copy, photo assets, and short-form video.

• Familiarity with email campaigns and direct mail support within broader marketing programs.

• Understanding of current social media trends and how to adapt content strategies for different audiences and platforms. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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