Senior B2B Product Marketing Manager

Dow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Dow Jones, Making Careers Newsworthy All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put Reasonable Accommodation in the subject line. NYC - 1211 Ave of the Americas Full timeJob_Req_53489 Job Description:About the Role The Senior Product Marketing Manager owns the development and execution of GTM plans for Enterprise Subscriptions products targeting the Financial Services industry. This role focuses on defining customer segments, developing differentiated messaging, and driving adoption across key financial services audiences. This role partners closely with Product Management, Sales, Acquisition Marketing, Retention Marketing, and Partnerships teams to align product positioning, customer needs, and GTM execution strategies that support customer acquisition, engagement, and growth. You Will: * Develop ideal customer profiles and tailored messaging for Financial Services segments and personas. * Create and maintain positioning and messaging frameworks aligned to customer needs and business priorities. * Analyze market trends, customer insights, and competitive dynamics to identify opportunities for differentiation and growth. * Partner with Product Management and Product Strategy teams to support launches, feature adoption, and customer feedback initiatives. * Collaborate closely with Sales and Partnerships teams to align messaging with customer pain points and sales priorities. * Develop and execute GTM plans for new and existing products, features, and services. * Support sales enablement through training, messaging, demos, and customer-facing materials. * Partner with Acquisition Marketing on campaigns, audience targeting, and product storytelling. * Measure and analyze the effectiveness of GTM programs, messaging, and enablement initiatives. * Support development of customer case studies, testimonials, and thought leadership content. You Have: * 9+ years of experience in B2B product marketing, product management, consulting, or related fields. * Deep expertise in Financial Services, FinTech, or business information industries. * Experience marketing subscription-based or enterprise information products and services. * Proven ability to develop and execute effective GTM strategies and messaging frameworks. * Strong communication, storytelling, and presentation skills. * Experience collaborating cross-func