
Senior Manager - Customer Retention
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Job overview
The Senior Manager, Customer Retention will develop strategies to increase member retention, renewals, and lifetime value for the DentalPlans.com member base. The role owns the CRM platform, lifecycle and renewal communications, retention analytics, and cross-functional coordination, while managing a team of retention marketers. It is remote within the United States, with up to 10% travel as needed.
Skills & qualifications
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Full job description
Shape what's next in dental technology Join Henry Schein One! Join a globalleaderredefiningdental practice managementand do work thatactuallymatters.At Henry Schein One,we are a team ofcarecatalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everythingwedo.Yourideas fuel innovation that enhances patient care and drivesreal resultsfor practices. Wedon'tjust talk aboutimpact;we build it!Backed by a trusted reputation, ourleaders foster an inclusive and supportive environment where we staysolely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We havehigh expectationsfor performance and delivering results; as part of awinningteam,you'llwork hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your winscelebrated. As the Senior Manager, Customer Retention, you will play a critical role in driving revenue and growth by developing and implementing strategies aimed at increasing member retention, renewal performance, and lifetime value (LTV) for the DentalPlans.com member base. Retention channels drive the majority of the revenue contribution so this is a crucial role with a regular cadence of interaction and partnership with the leadership team. The Senior Manager will own the customer relationship management (CRM) platform, lifecycle and renewal communications strategy, retention performance analytics, and cross-functional coordination with the Contact Center, Product, and Business Insights teams. Through a deep understanding of subscriber metrics tied to audience cohort and segment behaviors, you will improve engagement and renewal rates and reduce churn. You will also manage a team of retention marketers. This position is Remote within the United States with up to 10% travel as needed. What you will do * Retention Strategy and Performance:Own retention strategy and related revenue targets tied to voluntary member renewal, including performance across Web and Call Center channels. * CRM Platform and Segmentation Strategy:Own the segmentation and personalization strategy behind our CRM platform, applying member behavioral and lifecycle differences into segmentation logic, and directing the roadmap of platform enhancements needed to improve campaign performance. * Insights and Performance Reporting: Translate data from retention risk frameworks, member health scoring and renewal performance reporting into leadership-ready, action-oriented recommendations. * Retention Forecasting:Build and maintain forward-looking renewal revenue forecasts by channel, and drive the tactical response to close any gap * Channel and Campaign Management:Direct multi-channel campaigns and tactics across the member journey, from new member onboarding through win-back. * Member Experience, Voice-Of-Customer and Cross-Functional Partnership: Synthesize voice-of-customer signals and partner with Product on member portal and renewal-funnel improvements, and with Contact Center on agent-facing retention scripts and renewal handling practices. What weare looking for * 10+yearsof marketing experience, including 5+ yearsincustomer retention or subscriber Marketing lead role * 5+ years of management experience (any team size) * Experience in DTC / B2C * Typically, a bachelor's degree or global equivalent in related discipline * Quantifiable track record of... For full info follow application link. Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gend er identity, age, citizenship, marital or veteran status, or any other legally protected status.
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