Senior Product Marketing Manager - Enterprise SaaS

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13803265 Our client in the healthcare space is seeking a FULL-TIME Senior Product Marketing Manager - Enterprise SaaS. This is a hybrid role that requires three days onsite in either Irving, TX; Edina, MN; Chicago, IL; or Centennial, CO. The Senior Product Marketing Manager is responsible for developing and executing go-to-market (GTM) strategies for enterprise SaaS solutions, including data, analytics, and AI-enabled products. This individual contributor role partners closely with Product, Sales, Marketing, Account Management, and Enablement teams to drive product adoption, pipeline growth, customer engagement, and revenue. The ideal candidate can translate complex technology into clear, customer-focused messaging and successfully bring products and features to market through strong execution and cross-functional collaboration. Senior Product Marketing Manager Responsibilities - Develop and execute GTM strategies for product and feature launches, including segmentation, positioning, messaging, enablement, and campaign alignment. - Lead end-to-end product launches, including stakeholder alignment, readiness planning, and post-launch performance analysis. - Create and maintain product positioning, value propositions, buyer personas, and messaging frameworks. - Translate complex technology, data, analytics, and AI capabilities into compelling customer-facing narratives. - Conduct market research, competitive analysis, customer insight gathering, and win/loss reviews to inform product strategy. - Partner cross-functionally with Product Management, Sales, Marketing, Account Management, and Sales Enablement teams. - Create sales enablement resources such as training materials, battle cards, sales talk tracks, and objection-handling guides. - Support demand generation campaigns, thought leadership initiatives, pipeline development, and revenue growth efforts. - Define, track, and analyze product marketing performance metrics, including content utilization, sales engagement, adoption, pipeline influence, and win/loss trends. - Manage multiple priorities and execute effectively in a fast-paced, matrixed environment. Senior Product Marketing Manager Qualifications: - Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field. - 5+ years of experience in product marketing, preferably within enterprise SaaS environments. - Experience marketing data, analytics, AI, technology, or other complex B2B solutions. - Proven success developing and executing go-to-market strategies that drive measurable business outcomes. - Experience owning or leading product and feature launches. - Strong storytelling, messaging, positioning, and communication skills. - Strong analytical and data-driven decision-making abilities. - Understanding of enterprise sales cycles and complex buying processes. - Ability to influence cross-functional stakeholders without direct authority. - Healthcare industry experience is a plus. - Experience in enterprise technology, software, analytics, or AI-driven products is highly preferred. - Willingness to travel (20-30%) In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace. Benefits Our client offers a best-in-class benefits package focused on employee wellbeing, flexibility, and financial security. Highlights include comprehensive medical coverage with company-funded HSA c ntributions, fertility and family-building benefits, mental health resources, dental and vision coverage, and generous retirement savings with a 401(k) match.\ Employees also enjoy 25+ days of PTO to start, 10 paid holidays plus a floating holiday, 4 weeks of Work From Anywhere, 16 weeks of paid parental leave, tuition reimbursement, paid volunteer time, and a variety of wellness, caregiving, and family support programs. \ \ Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:\ \ Email your resume in Word to:\ \ [email protected]\ **Please do NOT change the email subject line in any way. You must keep the JobID: : KB20-1997605L573 -- in the email subject line for your application to be considered.***\ \ Kellen Breitenbach - Recruitment Manager\ \ For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O vi