Engagement Strategist

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you. Rx Savings Solutions (RxSS), part of CoverMyMeds, helps members, employers, and health plans reduce medication costs, improve adherence, and navigate care. With access to more than 19M lives across both Medicare and Commercial plans, our platform helps patients navigate their benefit, identifies savings opportunities and connects patients to more affordable medication options. Starting with the patient, RxSS makes the medication journey more understandable so that prescriptions are accessible and affordable. The Engagement Strategist sits in our Product organization and is a true blend of product strategy and engagement marketing, focused on ensuring the member perspective is incorporated throughout the product lifecycle at Rx Savings Solutions. The Engagement Strategist partners closely with Product Managers and cross-functional teams to develop customer journeys and multi-channel outreach strategies across email, SMS, web, mobile, and direct mail that increase awareness, adoption, and meaningful behavior change. The ideal candidate is a curious, big-picture thinker who understands marketing and communications but wants to work more deeply within product, using member insights and engagement data to shape solutions, test and optimize experiences, and turn ambiguous concepts into actionable plans. Key Responsibilities: - Design and manage end-to-end member engagement strategies across the healthcare journey, including awareness, prescription savings, care navigation, medication adherence, and condition management - Partner with Product Managers during product discovery and planning to define engagement strategies, customer journeys, and adoption approaches before development begins - Develop customer journey maps, channel strategies, campaign architectures, and activation plans that support product adoption and member engagement goals - Build, launch, test, andoptimizemulti-channel engagement campaigns across email, SMS, web, mobile, and direct mail channels - Analyzecampaign, adoption, and engagement metrics to identify opportunities for improvement and recommend data-driven enhancements - Collaborate with Analytics teams to develop reporting and measurement frameworks thatprovideactionable insights into member behavior and engagement performance - Partner with Product, Engineering, Operations, Client Success, and Commercial teams to ensure engagement strategies are effectively implemented andoptimized - Present engagement strategies, journey designs, and performance insights to internal stakeholders and external clients - Identifyopportunities to improve member experiences, increase adoption, and support businessobjectivesthrough new engagement programs and initiatives - Manage relationships with external vendors and partners supporting engagement initiatives and campaigns Basic Requirements: Bachelor's degree or equivalent professional experience, and typically requires 4+ years of experience in engagement strategy, customer experience, lifecycle marketing, product marketing, healthcare communications, ora relatedfield 2+ years of experience developing andoptimizingmulti-channel engagement program