Brand Strategy and Marketing Lead

Description

We are seeking an experienced Brand Strategy & Marketing Lead to develop and execute integrated marketing strategies that strengthen brand equity, drive business growth, and support key commercial objectives.

Key Responsibilities

• Develop and lead brand strategy, annual marketing plans, budgets, and performance metrics.

• Manage integrated campaigns across digital, social, web, creative, events, and partnerships.

• Lead product launch and sustainment marketing initiatives.

• Analyze campaign performance and provide actionable recommendations to optimize results.

• Manage agency partners, scopes of work, budgets, and resource planning.

• Oversee creative development and ensure alignment with brand strategy.

• Support sponsorships, partnerships, experiential marketing, and special projects.

• Present recommendations and results to senior leadership.

Requirements

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

• 10+ years of brand marketing, advertising, or integrated marketing experience.

• Proven success developing brand strategies, managing budgets, and driving measurable business results.

• Experience leading agencies and cross-functional teams.

• Strong analytical, project management, and communication skills.

• Expertise across traditional, digital, social, and experiential marketing channels.

• Advanced proficiency in Microsoft Office, particularly PowerPoint and Excel.

• Experience using AI tools to enhance marketing effectiveness and productivity is a plus.

Preferred

• Experience with consumer-facing brands in highly competitive industries.

• Experience in Automotive is highly desired

• Experience managing partnerships, sponsorships, and large-scale marketing campaigns.

• Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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