Senior Social Media and User Operations Specialist - PICO

Responsibilities About Team The Social Media & User Operations Manager will be responsible for building PICO’s digital presence and fostering a high-growth user community in the U.S. market. You will sit at the intersection of content creation and community management, turning everyday users into brand advocates and ensuring PICO is a trending topic in the XR space Responsibilities - Social Strategy & Execution: Develop and manage PICO’s U.S. social media calendar across TikTok, X (Twitter), Instagram, and YouTube. - User Growth & Retention: Design and execute "User Ops" campaigns (challenges, giveaways, and beta-testing programs) to increase Daily Active Users (DAU) within the PICO ecosystem. - Community Building: Lead the engagement strategy on platforms like Discord and Reddit, acting as the primary bridge between PICO’s engineering team and its power users. - Content Production: Collaborate with internal creative teams and external creators to produce "Mixed Reality" (MR) captures and viral-ready video content that showcases PICO’s hardware. - Data & Sentiment Analysis: Monitor community sentiment and social analytics to provide weekly "Voice of the User" reports to the Global Product and Marketing teams. - Trend Jacking: Identify and pivot on real-time cultural trends to keep PICO relevant in the fast-moving tech and gaming conversation.

Qualifications Minimum Qualifications - 3+ years in Social Media Marketing or User Operations, ideally within the Gaming, Tech, or Entertainment industries. - Fluency in leading short-form video platforms and community-building ecosystems, with a deep understanding of engagement algorithms, viral trends, and modern moderation practices. - Proficient in industry-standard video editing software and digital content creation, with a proven ability to translate complex technical features into compelling visual narratives. - Copywriting skills with a "brand voice" that is authentic, witty, and tech-savvy. Preferred Qualifications - Proven track record of growing a community from "zero to 100k+" members through organic and viral strategies. - Experience working within a Global tech firm; ability to align U.S. community trends with global brand directives. - knowledge of social listening tools (e.g., Brandwatch, Sprout Social) and user retention metrics (LTV, Churn, NPS). - Experience directing "Mixed Reality" content creators to showcase the immersive nature of VR on 2D social feeds.

Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $101120 - $255600 annually.​ Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​ Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​ The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​ For Los Angeles County (unincorporated) Candidates:​ Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​
3. Exercising sound judgment.​

About Pico Founded in April 2015, Pico is a VR company committed to developing immersive and interactive VR experiences for people around the world. Pico also provides tailor-made solutions for our enterprise clients in the fields of education and healthcare.​

Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.​ As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ Diversity & Inclusion​ ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

Reasonable Accommodation ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request​