Director of Strategic Partnerships - Formula 1

Lead, coach, and develop a high-performing team, setting clear priorities, decision rights, quality standards, and accountability for outcomes. Manage external relationships with sports organizations ensuring effective delivery of partnership objectives, operating model, and success measures for the Formula 1 partnership. Collaborate with internal engineering teams or agencies to deliver transformational technology with the partner. Develop activation plans to drive awareness of partnership and build product consideration/adoption through storytelling and tech engagement. Execute against rights and assets within partnership agreements. Lead the integrated activation strategy across campaigns, content, digital experiences, events, hospitality, customer engagement, and partner channels. Direct agencies and cross-functional teams from brief through delivery, ensuring creative ambition is matched by strategic clarity, technical authenticity, operational rigor and on time execution. Develop meaningful briefs Establish and maintain work back schedules Manage creative reviews with senior leadership Facilitate internal and partner approvals Deliver assets to channels on time Support reporting and insights delivery Provide credible leadership across cloud, data, AI, security, developer, productivity, and customer experience scenarios, bringing in the right technical resources to validate architecture, feasibility, privacy, security, and scalability. Report on partnership activations and campaigns, mapping activities to key KPIs and identifying opportunities for optimization and greater impact. Drive visibility internally of partnerships and establish regular cadence of engagement to ensure companywide utilization. Manage a complex budget ensuring adherence to all targets compliance with procurement policies, and efficient use of resources. Embody our Culture and Values Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years sponsorship activation, integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years sponsorship activation, integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years sponsorship activation, integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience. 3+ years people management experience. Experience in Formula 1, motorsport, sports, entertainment or another global rights-holder ecosystem. Campaign development and execution experience with a focus on measurable impact analysis. Experience in project management, navigating varying priorities, tight timelines, organizational alignment, measurement, and accountability. Experience in technical product storytelling.