Communications Manager

About Us

BaAM is a creative strategy and experiential innovation company serving the sports and entertainment industry. We combine creative intelligence, cultural relevance, and commercial impact to transform ambitious ideas into experiences that move fans and move the dial. Our multidisciplinary team creates some of the world’s most recognized events, connecting with hundreds of millions of fans each year for clients such as Major League Baseball, National Hockey League, Twitch, Live Nation, and FIFA.

Summary

The Communications Manager promotes BaAM’s voice, internally and externally. This role turns company priorities into communications the team understands and acts on. Externally, the Communications Manager leads campaign concept, messaging, and planning in collaboration with Marketing and Strategy + Creative resources, across traditional and digital marketing channels. Internally, this role is an influential member of the Communication and Culture team. They lead template standardization and are responsible for the internal knowledge library of templates, guides, process documentation, and reference material. They ensure team resources for daily operations, such as the Staff Handbook, Position Narratives, and Policies, are designed and implemented to best support BaAM’s people.

This position will support our BaAM team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week based out of Orlando, FL.

Essential Duties & Responsibilities

Reporting to the Head of Brand & Communications, the Communications Manager’s responsibilities include:

• Craft external campaigns by owning concept and messaging aligned with BaAM’s brand and marketing strategy, optimized for LLMs, audience growth and engagement

• Contribute copy for proposals and pitches led by Head of Brand & Communications

• Partner with BaAM’s Marketing Specialist to implement campaign messaging, including channel selection, content production, measurement, reporting, and optimization

• Develop and execute internal communications (All Staff emails, Zoom channels, Staff Handbook, Position Narratives, etc.) that keep the team connected to company goals, priorities, and decisions as guided by Head of Brand & Communications

• Draft, update, and administer BaAM’s policies and staff handbook, running the review cycle and working with the Head of Brand & Communications on approvals and rollout

• Lead ongoing maintenance and updates for BaAM’s internal knowledge library of templates, guides, process documentation, and reference material, keeping it current and accessible

• Work closely with the Director of People & Culture and cross-departmental leaders to build and maintain onboarding materials, reference guides, and process documentation

• Apply the BaAM style guide across all materials and act as a steward of the brand in every internal and external interaction, while ensuring BaAM’s systems, processes, and standards are maintained in the development of all assignments and deliverables

• Other duties as assigned

Education & Experience

Education and training

• Bachelor's degree required, preferably in Communications, Marketing, Public Relations, Journalism, or a related field, along with relevant professional experience

• 5+ years’ communications experience in the sports and entertainment industry

Background and experience

• Demonstrated writing and editing ability across internal and external audiences, from policy documents to marketing campaign copy

• Experience building communications campaigns that hold brand messaging and positioning consistent and translate into measurable gains

• Experience developing and administering company-wide documentation, such as policies, handbooks, or knowledge libraries

• Self-starter who works independently and circles back for feedback and check-ins to confirm accuracy of understanding and clarity of ideas

• Keen eye for detail, with the discipline to keep documents accurate, current, and consistent

• Comfort working with new technology, including AI tools, and helping others adopt it

• Working knowledge of graphic design software, such as Adobe Creative Suite, able to create, edit, and format visual content for print or digital

• Excellent working knowledge of office software applications (i.e. Microsoft Word, Excel, Outlook, Smartsheet, Zoom, etc.)

• Excellent interpersonal skills with ability to work independently or as part of a teamPhysical demands

• Long periods of sitting and computer workOther requirements

• Occasional travel may be required, ability to travel internationally

• When required, must be willing to work flexible hours, including evenings and weekends to support project and production schedule deadlines

Travel Requirements

Travel up to 25%

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance

• Tuition Reimbursement

• Paid Parental Leave

• Life, Accident and Disability

• Retirement with Company Match

• Paid Time Off

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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