Data Marketer - Performance and Integrated Marketing Analytics
Indiana, PAJobSeen 5 days agoSeen in employer's feed 5 days ago
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At a glance
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Job overview
The Data Marketer supports performance optimization and integrated marketing insights for a regional bank’s marketing team. Reporting to the Marketing & Brand Manager, the role connects insights across campaigns, channels, and customer segments to improve marketing effectiveness and measurable growth. It analyzes customer journeys and campaign performance, develops reporting dashboards, and translates analytics into actionable recommendations for marketing leaders.
Skills & qualifications
Skills
Full job description
The highly analytical and collaborative Data Marketer will support performance optimization and integrated marketing insights within our regional bank's marketing team. Reporting to the Marketing & Brand Manager, this role will serve as lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth. Essential Job Responsibilities Performance Marketing Support & Optimization Serve as key internal data marketing partner for ad agency and direct mail vendors. Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns) Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI Provide recommendations to the Marketing & Brand Manager on how to improve performance, messaging and budget allocation Support campaign testing, including audience targeting, messaging variations, and channel mix Manage audience data, segmentation frameworks, and data flows across systems Integrated Marketing Insights & Synthesis Bring together data from multiple marketing programs (digital, branch, CRM, and brand campaigns) into a clear, unified performance view Identify trends, patterns, and opportunities across campaigns to inform strategy and planning Translate analytics into clear, actionable recommendations for a non-technical marketing audience Contribute to building a test-and-learn culture within the marketing team Customer & Lifecycle Analytics Analyze the full customer journey, from awareness and acquisition through onboarding and retention Support segmentation efforts to identify high-value customer groups within local and regional markets Provide insights to Sales Enablement Manager to improve cross-sell and product adoption (checking, savings, loans, credit products) Help optimize marketing efforts to deepen customer relationships and increase lifetime value Reporting & Dashboarding Develop and maintain regular reporting dashboards tracking campaign and channel performance Prepare weekly and monthly performance summaries for the Marketing & Brand Manager and leadership Ensure consistency in KPI definitions and measurement across campaigns and reporting Forecast performance and support planning for campaigns, promotions, and seasonal demand Evaluate and recommend enhancements to tools and systems t To view the full job description please use the link below. https://www.aplitrak.com/?adid=YmJnZW5lcmljLjQ3NzgxLjEwODY1QGZjYmFua2luZ2NvbXAuYXBsaXRyYWsuY29t
How this job compares
Set against the 472 open Marketing Analytics jobs on Olive Jobs, counted October 27, 2026.
- Pay
- This postingNot listed
- US median$125–181K/yr355 salary ranges
- US median$40–53/hr23 hourly ranges
- Openings
- Olive Jobs lists 26 open Marketing Analytics jobs in Pennsylvania and 472 across the US. 7% of them nationwide are listed as remote or flexible.
- Hiring the most in Pennsylvania
- PNC6 open
- Merck5 open
- First Commonwealth Bank (this employer)2 open
- Experience
- Marketing Analytics postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 3 to 8 years (420 postings).
- Education
- 158 of the 472 open Marketing Analytics jobs (33%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on October 27, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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