Digital Content Strategist

Description We are looking for a Digital Content Strategist to support engaging, high-quality digital experiences for a manufacturing organization in Minneapolis, Minnesota. This Long-term Contract position will focus on planning, creating, publishing, and refining web content that aligns with business goals and audience needs. The ideal candidate brings hands-on experience with digital publishing tools, a strong grasp of content performance metrics, and the ability to coordinate effectively with partners across multiple teams.

Responsibilities:

• Develop and maintain digital content plans that support business priorities, campaign goals, and a consistent user experience across web channels.

• Create, edit, and publish web content using enterprise content management tools, with a strong emphasis on accuracy, clarity, and brand alignment.

• Partner with marketing, design, product, and other cross-functional stakeholders to gather inputs, organize priorities, and move content projects forward on schedule.

• Review existing site content and recommend improvements based on audience behavior, engagement data, and search or usability considerations.

• Monitor content performance metrics and translate findings into practical recommendations that improve reach, relevance, and conversion outcomes.

• Coordinate content updates across stakeholders to ensure timely delivery, proper approvals, and smooth execution of publishing activities.

• Apply editorial judgment and content best practices to strengthen messaging, readability, and consistency across digital assets. Requirements • Proven experience in digital content development and web publishing within a business environment.

• Hands-on knowledge of Adobe Experience Manager (AEM), with prior experience in AEM strongly preferred.

• Familiarity with content management processes, digital governance, and structured publishing workflows.

• Understanding of content analytics and the ability to use performance insights to guide optimization efforts.

• Strong written and verbal communication skills with the ability to manage projects and coordinate multiple priorities.

• Experience collaborating with cross-functional teams to deliver content initiatives effectively.

• Background in content strategy, copywriting, and content editing for digital platforms. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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