Digital Channel Lead Analyst

We are seeking a dedicated and highly skilled Digital MarTech lead to help drive and implement best in class marketing technology platforms and tools to deliver against Citibank’s Consumer Banking vision of generating always on and personalized marketing. The individual in this role will inform, plan, and deliver Marketing’s Technology tools that drive acquisition and engagement of customers & prospects across channels. The job requires a deep understanding of one or more of the following technologies/tools and its corresponding architecture landscape: Content Management platforms (e.g. AEM, genAI tools), Orchestration/Personalization platforms (e.g. Google Ad Manager, Pega, Zeta, Adobe Target, Persado, Stensul, Adobe Experience Platform) and Data Management platforms (e.g. AWS, Snowflake, CDPs). This role is responsible for managing the platform lifecycle, supporting cross-functional digital projects, and ensuring high performance, stability, and seamless user experiences. The product manager will work closely with stakeholders across marketing, analytics, risk, technology, product, and design teams to deliver digital first solutions that align with business objectives and enhance customer engagement.

Responsibilities:

• Platform Ownership: Oversee Google Ad Manager, ensuring it meets business requirements, user needs, and performance expectations. Integrate data and content platform with Commerce Ad platforms (GAM, Live Ramp) to enable onsite and offsite marketing

• Tech Development: Steer the design, development, testing, deployment, and maintenance of the platforms, including data ingestion, data processing and enablement of real-time audience using Customer Data Platform (CDP) and Adobe Journey Orchestration (AJO)

• Optimization & Upgrades: Manage ongoing platform optimization, including regular upgrades, feature enhancements, and content performance tuning to achieve a high-performing digital experience.

• Vendor Management: Liaise with third-party vendors and support teams to ensure the efficient operation of the platform.

• Performance Monitoring: Implement and manage tools to monitor/optimize for platform performance...

• Preferred Qualifications: Familiarity with front-end development (HTML, CSS, JavaScript), APIs, and integrations across MarTech & AdTech tools

• User Support & Training: Provide guidance and training for content authors, designers, and developers to maintain consistent quality and usability standards across digital content.

• Governance & Compliance : Enforce governance policies around content, usage, and permissions to ensure security, data privacy, and compliance with relevant regulations.

Qualifications:

• Experience: 6-10 years of experience in implementing and managing MarTech capabilities across data, offer, content and orchestration domains.

• Technical Proficiency: Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces that are required to implement and execute digital marketing campaigns.

• Product Management Skills: Customer-centric and tech-savvy product leader that has driven technical and operational teams to solutions that focus on delivering outstanding experiences supported by agile and efficient operational processes.

• Project Management Skills: Proficiency in Agile/Scrum methodologies; Act as a change management champion, educating the greater marketing organization on how to leverage new capabilities to drive their strategy.

• Platform Management Skills: Track, measure, monitor and manage the performance, availability and usage of MarTech platforms.

• Innovation: Identify and evaluate new technologies, tools, and trends in the data domain and recommend solutions that enhance the data platform capabilities and value

• Analytical Skills: Strong analytical skills for evaluating digital performance, user behaviors, and platform metrics.

• Soft Skills: Excellent communication, collaboration, and organizational skills; ability to explain complex concepts to non-technical stakeholders.

Education:

• Bachelor’s/University degree, Master’s degree preferred

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Primary Location:

Irving Texas United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Oct 23, 2026

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right (https://tbcdn.talentbrew.com/company/287/cms/v3/docs/policies/Illinois\_Career\_Supplement\_a11y.pdf)

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm) .

View Citi’s EEO Policy Statement (https://www.citigroup.com/global/eeo-aa-policy) and the Know Your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) poster.

Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.