Marketing PO

Job Description

The Marketing Product Owner is responsible for driving lead-to-engage outcomes across Salesforce CRM and Marketing Cloud, owning the full customer acquisition journey from lead capture and assignment through nurture and conversion. This individual partners closely with marketing, sales, and technical teams to optimize funnel performance, improve lead quality, and deliver measurable business outcomes through data-driven experimentation, journey automation, and AI-enabled product delivery. Success is measured by conversion rates, customer engagement, operational efficiency, and overall business impact rather than campaign volume alone.

Day to Day

• Own Lead Management business outcomes including lead capture, assignment, nurture, and conversion SLA performance
• Drive product strategy and execution for Marketing Cloud and lead management capabilities
• Build, refine, and optimize Marketing Cloud customer journeys and nurture programs
• Partner with Marketing Cloud specialists to configure journeys, audiences, data extensions, and automation
• Align lead definitions, lead lifecycle stages, and data models with broader Salesforce and project initiatives
• Work closely with marketing, sales, and dealer-facing stakeholders to identify process friction and opportunities for automation
• Conduct discovery sessions, prototype solutions, and validate concepts before large-scale implementation
• Establish and track funnel metrics, conversion performance, engagement rates, and business outcomes
• Ensure compliance processes, consent management, and CAN-SPAM requirements are auditable and testable
• Leverage AI tools to generate audience hypotheses, journey variants, documentation, testing assets, and operational efficiencies
• Automate repetitive Marketing Cloud QA, validation, and reporting activities
• Collaborate with Channel Insights, Salesforce, and Data teams to create a unified lead management ecosystem
• Continuously improve customer acquisition and lead conversion performance across the platform

Skills and Requirements

• 4-7+ years of Product Management within Marketing, Marketing Operations, Growth Product, or Marketing Technology experience

• Hands-on Salesforce Marketing Cloud experience (or a comparable enterprise marketing automation platform)

• Strong understanding of Salesforce CRM lead management processes

• Experience owning lead lifecycle outcomes from capture through conversion

• Proven success improving funnel performance, conversion rates, and lead quality metrics

• Experience building and optimizing customer journeys, nurture programs, and audience segmentation

• Ability to partner closely with business stakeholders, sales teams, and technical resources

• Strong experimentation mindset using data to validate marketing and lead generation strategies

• Experience translating business requirements into automated marketing workflows and CRM processes

• Comfortable leveraging AI tools and automation as part of daily delivery

• Knowledge of CAN-SPAM, opt-in/opt-out governance, and consent auditing •• Salesforce Marketing Cloud certifications

• Salesforce Administrator certification

• B2B lead management experience

• Dealer, channel sales, partner ecosystem, or distribution business experience

• Experience with consent management and marketing compliance frameworks

• Experience with CMS-powered marketing experiences

• Experience supporting enterprise CRM transformations

• Manufacturing, HVAC, industrial technology, or field service industry experience

• Experience developing AI-assisted marketing workflows, audience targeting, or conversion optimization strategies

• Exposure to Data Cloud/Data 360 environments

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].