Product Marketing Specialist

The Product Marketing Specialist supports the development and execution of marketing initiatives for John Hancock’s insurance products. This role works closely with Product Marketing Managers and cross-functional partners to help bring product stories to market, support launch activities, and create marketing and sales materials that engage advisors, partners, and customers.

The ideal candidate is a strong communicator, highly organized, and eager to learn the fundamentals of product marketing in a regulated industry. You will gain experience supporting product launches, campaign execution, content development, and cross-functional project coordination while contributing to the success of John Hancock's insurance business.

Position Responsibilities:

• Contributes to the execution of product launches and campaigns, including digital, media, and social channels to promote life insurance products

• Assists in the writing, development, execution, and measurement of product launches and marketing campaigns to support John Hancock Insurance, services and partners

• Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences

• Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments

• Evaluates campaign success using analytics relative to competitor activities and current market conditions

• Helps manage the relationships with creative, editorial, digital and compliance teams within the area

• Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs

• Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms

• Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)

Candidate:

The ideal candidate will have a background in marketing with preferred experience in the life insurance space and will be passionate about bringing excitement to these experiences.

What we are looking for:

• A minimum of a bachelor's degree in Marketing, Communications, or a related field of study with a minimum of 2-5 years of experience.

• Familiarity with the life insurance and financial services insurance industry a plus

• Proficiency in marketing automation and digital marketing platforms a plus

• Strong project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines

• Exceptional written and verbal communication skills

• Strong writing and copy-editing abilities

• Knowledge using Generative AI tools to drive business growth and innovation, is a plus

• Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-JH

The role being advertised is an existing vacancy.

Giới thiệu về Manulife và John Hancock

Tập đoàn Manulife Financial là nhà cung cấp dịch vụ tài chính quốc tế hàng đầu giúp mọi người quyết định dễ dàng hơn và có cuộc sống vẹn toàn hơn. Để tìm hiểu thêm về chúng tôi, hãy truy cập https://www.manulife.com.vn/ .

Manulife là Nhà sử dụng lao động không phân biệt đối xử

Tại Manulife/John Hancock, chúng tôi luôn đón nhận sự đa dạng. Chúng ta cố gắng thu hút, phát triển và duy trì lực lượng lao động đa dạng tương tự như những khách hàng mà chúng ta phục vụ, đồng thời thúc đẩy một môi trường làm việc hòa nhập, đề cao thế mạnh của từng nền văn hóa và cá nhân. Chúng ta cam kết tuyển dụng, duy trì, thăng tiến và trả lương một cách công bằng. Đồng thời, chúng ta quản lý tất cả các hoạt động và chương trình của mình mà không phân biệt đối xử dựa trên chủng tộc, dòng họ, xuất thân, màu da, nguồn gốc dân tộc, quyền công dân, tôn giáo hoặc tín ngưỡng tôn giáo, đức tin, giới tính (bao gồm phụ nữ mang thai và các tình trạng liên quan đến mang thai), xu hướng tính dục, đặc điểm di truyền, tình trạng cựu chiến binh, bản dạng giới, biểu hiện giới, tuổi tác, tình trạng hôn nhân, tình trạng gia đình, khuyết tật hoặc bất kỳ căn cứ nào khác được pháp luật hiện hành bảo vệ.

Ưu tiên của chúng ta là loại bỏ các rào cản để đem lại cơ hội tiếp cận việc làm bình đẳng. Đại diện Bộ phận Nhân sự sẽ làm việc với những ứng viên có yêu cầu điều chỉnh hợp lý trong quá trình ứng tuyển. Tất cả thông tin được chia sẻ trong quá trình yêu cầu điều chỉnh sẽ được lưu trữ và sử dụng tuân theo pháp luật hiện hành và chính sách của Manulife/John Hancock. Để yêu cầu điều chỉnh hợp lý trong quá trình ứng tuyển, hãy liên hệ với [email protected] .

Referenced Salary Location

Boston, Massachusetts

Working Arrangement

Kết hợp

Salary range is expected to be between

$61,875.00 USD - $103,125.00 USD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .

Know Your Rights (http://dol.gov/agencies/ofccp/posters?utm\_medium=email&utm\_source=govdelivery) I Family & Medical Leave (https://www.dol.gov/agencies/whd/fmla/posters) I Employee Polygraph Protection (https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppac.pdf) I Right to Work (https://www.e-verify.gov/sites/default/files/everify/posters/IER\_RightToWorkPoster%20Eng\_Es.pdf) I E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify\_Participation\_Poster\_ES.pdf)

Company: John Hancock Life Insurance Company (U.S.A.)