
Director of Graduate Enrollment Management
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Job overview
The Director of Graduate Enrollment Management provides strategic and operational leadership for graduate enrollment, including advising, admissions, communications, application processing, and inquiry-to-enrollment conversion. The role leads a team serving multiple campuses and disciplines and works with academic leaders, faculty, staff, and recruitment partners. It is an on-site position with periodic evening and weekend availability during admissions-cycle peaks and some travel for recruitment and campus engagement.
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Skills
Full job description
Position Summary: The Director of Graduate Enrollment Management provides strategic and operational leadership for the graduate enrollment enterprise. This Director is responsible for shaping and executing a cohesive enrollment strategy that encompasses prospective student advising, admissions, enrollment communications, application processing, and inquiry-to-enrollment conversion. The unit works seamlessly with the Executive Director of Recruitment and Partnerships to develop and yield a pipeline of highly qualified students for programs across the school's portfolio of graduate and professional programs.The Director leads a dedicated team defined by high standards, a commitment to student success, and a culture of collaboration. This is a highly visible role that services multiple campuses and disciplines, engaging with academic leaders, faculty, and staff throughout the enrollment cycle.This is an on-site position. Periodic evening and weekend availability is expected during key points in the admissions cycle as well as some travel required to support team recruitment activities and campus engagement.Position Responsibilities:Reporting to the Associate Dean for Academic Affairs, this role has the following responsibilities:Strategic Enrollment Leadership * Lead enrollment forecasting- including funnel projections, program mix assumptions, scholarship strategy, and net tuition estimates - and contribute to the school's annual budget planning process, collaborating with the Executive Director of Recruitment and Partnerships on recruitment activity assumptions. * Establish and monitor key performance indicators across the portfolio, including inquiries, applications, admits, deposits, and enrollments, using conversion and yield patterns to guide operational decisions and surface strategic risks or opportunities. * Monitor market conditions, competitor activity, and enrollment trends to recommend strategic adjustments and maintain competitive program positioning. * Partner with Marketing and Communications on campaign planning and program positioning, ensuring the team provides timely, accurate program information to support messaging across digital, social, direct mail, and related channels. Providing feedback from frontline interactions is essential for shaping programs, messaging, and outreach. * Build relationships with academic leaders, faculty, and administrative partners across the University to support enrollment strategy, program positioning, and student engagement.Student Engagement and Enrollment Communications * Oversee prospective student advising and engagement from inquiry through deposit, ensuring a responsive, informed, and student-centered experience across all channels and touchpoints. Participate in a seamless handoff of newly deposited students to our advisement groups to ensure students have a smooth transition to campus. * Oversee staff responsible for communication workflows across email campaigns, automated drip sequences, text, chat, and related platforms, ensuring strategies are well-executed and aligned with enrollment goals. * Train your team on the distinct recruitment and admissions characteristics of each program and develop engagement approaches that help applicants make informed enrollment decisions. * Oversee on-campus and virtual information sessions and enrollment events, ensuring alignment with program positioning, prospective student needs, and conversion objectives. * Collaborate with academic and administrative offices to support coordinated enrollment operations, applicant support, and matriculation activities.Admissions Operations, Systems, and Reporting * Lead admissions operations and application review, including document collection, transcript review, workflow management, applicant follow-up, and decision timeliness. * Oversee CRM administration, enrollment systems, workflow optimization, and automation to support operational effi
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