Senior Brand Strategist, Job Seekers

Our Mission

As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(*Comscore, Total Visits, March 2026)

Day to Day

Work shapes people's livelihoods, identities and ambitions. Every day, millions of people come to Indeed to start a career, change direction or move up. Our Brand Planning & Strategy team makes sure Indeed connects with them in ways that feel useful, supportive and authentic. Indeed serves two audiences: job seekers and the employers hiring them. You will own global job seeker brand planning that guides priority markets, while teammates focus on employer audiences. You will track job seeker brand health and use it to shape strategies for priority audience segments. You will also write positioning and messaging frameworks for our products and properties.

This is primarily an upstream brand planning role; most of the work happens before a creative brief is written. You will partner with an integrated team of creative, media and partnership agencies that act on our insights and direction. You will set the foundational strategies that creative briefs build upon. This role is highly visible: you will present well-evidenced recommendations to senior leaders and keep priority projects moving.

Responsibilities

• Extend Jobs Need People, Indeed’s brand platform, from audience insight through architecture, positioning and messaging development.

• Build strategies for priority audiences, turning research and insights into clear implications for brand and marketing.

• Run quarterly business reviews that connect brand health, audience trends and marketing performance into clear implications for the brand marketing team.

• Write the strategic core of major marketing briefs, including audience, insight and what success looks like.

• Identify what we don’t yet know about job seekers; propose proactive learning with research partners.

• Partner with Audience Marketing, Growth, Product and Country Marketing teams to align and adapt job seeker strategy across markets.

• Manage a quarterly futurist research program and track cultural shifts to serve as our expert voice on job seekers.

Skills/Competencies

• Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.

• Exceptional writer who turns complex inputs into clear, persuasive narratives, briefs, frameworks, and points of view.

• Proven experience building positioning, messaging frameworks and brand architecture.

• Experience partnering with agencies and giving clear strategic direction that sharpens the work.

• Experience interpreting brand health and syndicated audience datasets to identify implications and build points of view.

• Proven experience partnering closely with research teams to inform study design, interpret findings and share the story of implications across the organization.

• Highly organized; manages multiple high-visibility projects across global teams and time zones.

• Proven ability to build collaborative relationships, align senior partners and defend recommendations with evidence.

Salary Range Transparency

Tier 1 - United States of America 97,000 - 145,000 USD per year

Tier 2 - United States of America 107,000 - 161,000 USD per year

Tier 3 - United States of America 118,000 - 178,000 USD per year

Salary Range Disclaimer

At this time, we are not considering candidates for this role who are based in the following location: San Francisco Bay Area, California.

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( https://www.indeed.com/careers/paytiers ), and recruiters can confirm how location is considered for a specific role.

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits !

Equal Opportunities and Accommodations Statement

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit https://www.indeed.com/careers/accommodations . If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.

For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page ( https://www.indeed.com/careers ).

Inclusion & Belonging

Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.

We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

Indeed’s Employee Recruiting Privacy Policy

Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site’s user and privacy policy found at https://www.indeed.com/legal , we also want to make you aware of our recruitment-specific privacy policy found at https://www.indeed.com/legal/indeed-jobs .

Agency Disclaimer

Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws. An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening.

AI Notice

Indeed is committed to ensuring fairness and transparency throughout our hiring process. We use artificial intelligence (AI) tools to assist in the screening, assessment, and selection of applicants for this position by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making.

Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws.

Reference ID: 47733

The deadline to apply to this position is November 9th. Job postings may be extended at the hiring team’s discretion based on applicant volume.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Reference ID: 48033