Media Lead

Media Lead at Squarespace, Inc. (New York, NY) Execute planning, pacing, reporting, and campaign management of large-scale media campaigns. Daily job duties will include: * Guide the strategic roadmap for show testing to respond to an ever-evolving marketplace, platform changes, and audience behavior; * Partner with our Analytics, PMM, and Finance teams to investigate performance, develop data-driven media buying approaches, and report on performance; * Research and monitor the competitive landscape and industry to identify new growth opportunities for the business; * Monitor and optimize digital marketing spend effectiveness, including forecasting, pacing analysis, and recommending reallocation of budget, demonstrating a deep appreciation for spend efficiency; * Analyze channel, campaign, and program performance across search and other digital media platforms to identify optimization opportunities; * Develop, maintain, and deliver clear and concise performance reporting results to leadership and other team members, explaining the drivers of over/underperformance; * Develop and inform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies, and targeting options; * Ensure campaign tracking and reporting dashboards are accurate, up-to-date, and aligned with business KPIs, working with technical and analytics teams to resolve data or attribution issues * Apply advanced analytical and quantitative techniques to evaluate campaign effectiveness, identify insights, and support strategic decision-making; * Establish and document best practices, processes, and standards for campaign management, testing, reporting, and optimization to improve efficiency and scalability. Requires at minimum a 3- or 4-year Bachelors degree in Business Administration, Marketing, Economics, Commerce, Finance, a related field or foreign equivalent, plus 4 years of progressively responsible experience in any occupation where campaign management and market research experience was gained. Experience must include: 1. 4 years of experience in Pay-Per-Click for a performance-driven organization with hands-on experience in Google Ads, Bing, and SA360. 2. 3 years of experience with in direct response (DR) media and cross-channel collaboration; 3. 3 years of experience creating a strategic marketing approach to meet KPIs; 4. 3 years of experience tailoring communication for different audiences; 5. 3 years of experience with analytics, marketing operations, tagging/tracking, or measurement; 6. 3 years of experience working with data/numbers to build reports and dashboards for deeper insights (ex: Looker, Amplitude). Telecommuting permitted. Position reports to employers HQ in New York, NY and must reside within normal commuting distance of HQ to facilitate office visits at least 2 days per week. Offered Wage: $128,000 CV to [email protected], Ref. BJ1