Brand Manager

Description and Requirements

The Opportunity

The Brand Manager serves as the liaison between key business stakeholders and ML Agency personnel generating the creative content and governance of it. You’ll play an integral role in interpreting business requirements, campaign flows and orchestrating the successful planning, execution, and delivery of creative projects to satisfy business objectives. You have a strong background in performance marketing, brand alignment and a keen ability to partner with creative pros to optimize and deliver innovative creative solutions that drive success. You’ll play a key role in contributing to strategy, execution planning, and collaborating with cross-functional team members to exceed goals.

Key Responsibilities

• Lead and oversee internal relationships, serving as the primary point-of-contact between the creative team and internal stakeholders to ensure brand is expressed within guidelines.
• Contribute to creative strategy; deriving input and insights from critical stakeholders and resources that can be leveraged to drive creative solutions
• Collaborate with various stakeholders to define project scope, goals, and deliverables
• Retain ownership of overall success for each effort through oversight of project planning, execution, and delivery - ensuring adherence to timelines and budgets
• Review analytics and performance data daily, proactively identifying trends, insights, and areas for improvement to optimize campaign performance
• Foster a collaborative team environment by encouraging open communication and resolving conflict
• Exhibit a driven and competitive mindset, with a passion for winning and exceeding expectations.

Required Qualifications

• 6-8 years of creative agency experience with proven expertise in creative strategy. A portfolio of the creative work with campaign results you’ve managed for clients would be a bonus.
• A strategic and creative thinker with strong business acumen.
• Proven campaign results, exceeding goals more often than just meeting them.
• Knowledge of online and offline marketing best practices, and the creative process.
• Demonstrated experience managing projects across a wide range of channels, including email, online paid media, video, social media, web landing pages, web.
• Excellent communication and interpersonal skills.
• Proficient in project management and agile methodologies.
• Effective presenting work to internal clients.
• Ability to use AI to improve speed, quality, and efficiency across a broad range of day-to-day tasks.

Preferred Qualifications

• Proficiency with relevant tools such as Workfront, MS Office suite, Teams/SharePoint, Figma, and data analytics & visualization tools.
• Expertise in insurance, financial services helpful, but not required.

Location Expectation: This is a hybrid role requiring a minimum of 3 days per week in office.

The expected salary range for this position is $84,800- 142,900. This role may also be eligible for annual short-term incentive compensation. All incentives and benefits are subject to the applicable plan terms.

Benefits We Offer

Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, paid time off, paid holidays, volunteer time off, tuition assistance and much more! For more information regarding MetLife’s U.S. benefits, please [1] click here.

About MetLife

Recognized on Fortune magazine's list of the "World's Most Admired Companies", Fortune World’s 25 Best Workplaces™, as well as the Fortune 100 Best Companies to Work For®, MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.

As part of our New Frontier strategy, MetLife is building an AI-enabled, people-centered future. We’re looking for people who bring curiosity, adaptability, and a growth mindset as we use AI to enhance how we serve customers, support communities, and evolve the way work gets done. At MetLife, AI is a responsible partner that supports human judgment, creativity, and continuous improvement while helping us build trust, inclusion, and long-term value.

Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we’re inspired to transform the next century in financial services. At MetLife, it’s [2] #AllTogetherPossible. Join us!

MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").

If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

MetLife maintains a drug-free workplace.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liabilities.

This posting is for a current vacancy and is anticipated to remain open for at least 90 days from the listed posting date. References

Visible links

1. https://www.metlife.com/content/dam/metlifecom/us/noindex/pdf/HR-US-Benefits/US-Benefits-Overview-10-13-2025.pdf
2. https://www.metlifecareers.com/ml/GreatPlaceToWork