Sr. Manager, Cross Brand Omnichannel Orchestration and Enablement

Location: Philadelphia, PA (2-3 days/week on-site expectation) The US GSK oncology business is growing across 4 brands to 6 in both solid and hematology markets and the team is looking for a Sr. Manager, Omnichannel Orchestration and Enablement to join the team. This individual will be responsible for the day-to-day operations of Oncology Business Unit's Omnichannel Engine, an AI dynamic targeting tool in Veeva called Opportunity Engine. This person will work closely with the Non-personal and Personal promotion marketers as well as Sales Operations and Data Management to orchestrate the omnichannel campaigns to achieve the brand strategies. The role will reside in the Marketing organization and report to the Director of Marketing, Omnichannel Orchestration and Enablement and work with a broad marketing and technology matrix team. Key Responsibilities: 1. Digitally Enable Rep Program Lead Ownership of deployment of Veeva Opportunity Engine initiative with oversight on the next phase of deployment in partnership with brand marketing and sales operations 2. OE model refinements and deployment logic updates customized to meet brand strategy 3. Veeva Insight Card refinements 4. NBA (Next Best Action) Vault Suggestions and field pull through 5. Embedding uptake and usage in the field and monitoring KPIs and impact analyses 6. Omnichannel Delivery Enhancements Build and monitor continual improvement of E2E delivery model across omnichannel campaigns for 4 brands to meet brand strategy, maintenance of Omnichannel campaigns as related to CRM inputs and field orchestration, Next Best Experience, exploring KPIs around timelines, managing day-to-day relationship with deployment vendor, and cross brand management of backlog of future and live campaigns. 7. Will work with NPP marketing leads, agencies (as needed), data partners and any other groups involved in deployment of campaigns. 8. Scope of tactics: Data driven triggered campaigns (DDCX data driven customer experience), CRM and marketing Automation, Business Rules for field prioritization 9. Best practices and Enhanced integration Inspire and lead innovation to achieve Oncology BU improvement in performance of Omnichannel campaigns to meet brand sales goals by identifying opportunities and influencing across a matrix 10. ID new cross brand opportunities by gaining insights derived from analytic reports and exploring audience segments 11. Partner with DD&T to gain data governance and AI council and manage approvals with brand legal for new use cases 12. Deepen coordination with marketing initiatives such as pre/post call campaigns, Veeva Survey for feedback mechanism on non-personal marketing opportunities, etc. 13. Lead development and ADR approval process of all training materials for field embedment 14. Lead DER for National Meeting, Fast Start and Strong Finish 15. Work closely with Sales Ops and marketing to ensure pull through of DER enhancements and strategy for in person meetings with the field 16. Lead development and ADR approval process for all DER training and presentation materials 17. New Hire Training 18. Partner with Omnichannel AnalyticsDirector and Digital Data & Tech partner on the Maintenance and usage of self-serve dashboards on campaigns across 4 brands such as: 19. Opportunity Engine dashboard 20. RSD OE Utilization Reporting 21. NBA Performance Reporting 22. Yearly script lift analysis 23. Omnichannel Health check dashboard build 24. Support running Omni Core Team meetings with attendance across 4 brands and key matrix partners 25. Support communication to marketing teams, skill building workshops aligned with GSK's Omnichannel 5 Steps process and Marketing Competencies, and other key elements of the OBU omnichannel journey Why You? Basic Qualifications: 1. Bachelor's degree 2. 5+ years marketing experience in the pharmaceutical/biotech industry, Oncology a plus 3. 1+ year ' experience building/working with KPI dashboards/performance reports Why You? Basic Qualifications: 1. Bachelor's degree 2. 5+ years marketing experience in the pharmaceutical/biotech industry, Oncology a plus 3. 1+ years' experience building/working with KPI dashboards/performance reports 4. 1+ years utilizing marketing tools and techniquessuch as digital marketing platforms, decisioning engines, analytics tools, CRM systems, and content management systems 5. Experience in the omnichannel landscape and experience with vendor management in this space (ex: Service providers, AI, Machine learning, measurement) 6. Experience translating business requirements into digital solutions Preferred Qualifications: Advanced degree or MBA in marketing, business, or related field. Proven learning agility in roles of white space and significant change management including navigation of complex matrix organizations at all levels of a matrix organization Ability to oversee platform releases, governance processes, and capability adoption Self-starter with proven problem solving, oral/written communication skills and large-scale project management Marketing experience that demonstrates firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management Proven ability to lead across matrix organizations without direct authority Experience contributing to HCP brand plans / operations plans Experience in or deep understanding of field sales and sales training Experience with promotional copy review, data governance, legal review Change Management: Ability to influence others without direct authority and move toward a common vision or goal Able to work effectively at all levels