Director of Library Engagement and Impact

The Director of Engagement and Impact provides strategic leadership for a unified office that integrates marketing and communications, donor relations, assessment and analytics, and digital engagement for UTA Libraries. This position shapes the Librariesand#x2019; narrative, strengthens internal and external relationships, manages the annual activities of the Friends of the Libraries, supports donor stewardship, and ensures that evidence-based impact is communicated effectively. As a member of the Librariesand#x2019; Executive Leadership and Directors Team, the Director ensures cohesive messaging, strong donor stewardship, and data-informed decisions that support the Librariesand#x2019; mission and strategic priorities..Administrative LeadershipProvide leadership, vision, and structure for the department, unifying efforts across the Communications, Development, and Impact subunits.Foster a collaborative, high-performing team culture grounded in transparency, efficiency, innovation, and user-centered service.Oversee budgeting, reporting, project pipelines, and resource allocation for the office.Brand, Messaging, and Communications OversightOversee the Librariesand#x2019; brand strategy, editorial calendar, and institutional messaging to ensure alignment across all channels and audiences.Direct high-level storytelling, impact narratives, and communication strategies that elevate the visibility of Libraries initiatives, programs, and achievements.Provide leadership for major campaigns, internal communications, and external relations efforts in collaboration with campus Marketing, Messaging and Engagement (MME).Development, Donor Relations, and Advancement PartnershipIn close collaboration with and under the strategic direction of the Director of Development for the UTA Libraries, supports efforts to expand philanthropic support for the Libraries through coordinated donor stewardship, recognition, and fundraising initiatives for the UTA Friends of the Libraries.Partner with DAR to coordinate Librariesand#x2019; participation in university-wide development initiatives and opportunities such as annual giving campaigns, engagement events, etc.Assessment, Evidence, and Impact IntegrationPromote a culture of evidence-based planning and continuous improvement across the Libraries, ensuring that data, user insights, and performance measures inform strategic decisions.Integrate assessment findings into storytelling, donor materials, leadership reporting, and external communications.Librariesand#x2019; LeadershipServe on the Libraryand#x2019;s Executive Leadership and Directorsand#x2019; Team, contributing to institution-wide strategy, planning, and operational decision-making.Represent the library at campus-wide initiatives, donor events, community partnerships, and professional conferences.Performs other duties as assigned..Bachelorand#x2019;s degree in communications, public relations, marketing, information science, public administration, or a related field.Three (3) years of supervisory experience.Significant progressively responsible experience in communications, advancement, assessment, or organizational leadership.Experience developing strategies, overseeing campaigns, and producing high-level messaging..Masterand#x2019;s degree in communications, public relations, marketing, information science, public administration, or a related field.Experience in higher education, libraries, nonprofits, or mission-driven organizations.Proven success in donor engagement, fundraising strategy, and partnership development.Experience leading cross-functional teams that include communications, development, and assessment.Understanding of UX principles, digital engagement strategies, and evidence-based storytelling.